Maximizing colour profits will be a key route to protecting business as the challenges of COVID-19 look set to continue well into 2021. To help you all -salons and stylists- do so, Vish, the industry’s leading colour management software, is running a series of FREE webinars beginning on the 11th of January.Over the next six months, Vish will meet with top names and thought leaders in the industry to discuss how to drive colour sales and optimize colour efficiency so technical services become as profitable as retail.
Michael Cole, Allyson King and Derek Anthony will join Vish co-founder and CEO Joshua Howard for 30 minutes at 12pm EST on January 11 to look at trends, education plans, inventory budgeting, effective consultations and methods for healthy average tickets on colour services. February’s webinar will again feature key industry leaders discussing with Vish Chief Innovation Officer Tim Howard stories from salons able to maximize their database and boost profitability.“We want to highlight those ‘ah-ha’ moments that can flip the experience for stylists and salons, recalibrating their businesses to help profits soar,” said co-founder Joshua. ‘We can emerge from these difficult times stronger and more profitable, and I’m hoping our webinars will motivate and inspire individuals and businesses to embrace the changes they need to make.’
Vish was created to solve the universal problems of colour: waste, ambiguous pricing and suppressed profit margins. These free events will drill into new marketing techniques, service menu clarity, charging innovations and in-salon education, showing not just how Vish contributes to boosting colour profits but how salons and stylists themselves can recalibrate for better profits.
“Driving colour sales is important, but we also want to help cut colour waste, which currently runs at an industry high of 40 percent. That is almost half of a salon’s colour costs being washed down the basin, but we don’t have to accept it. Optimizing cost per application and reweighing percentages is as crucial as driving up sales,” added Joshua. “This series of webinars is designed to transform colour in the industry.”
The first webinar – The 2021 Colour Outlook – launches on Monday, the 11th of January, at 12 noon EST; followed by Maximizing Your Database – Stories from the Salon on February 22, Marketing Your Colour Services on March 22, Building the Ultimate Service Menu on April 12, Charge Your Worth on May 17 and Stylist Speak – Building a Colour Tracking Culture on June 21. All webinars are FREE to join and you can do it by simply clicking HERE.
Looking for some more colour inspiration? Here you go: