at #CW24

We are JOICO from Los Angeles

True pioneers of healthy hair since 1975. 

Embodying high-performance keratin technologies today. 

We empower hairdressers to make hair dreams happen. 

A truth that’s 100% backed by science and 

delivered with a shared spirit that we call JOI

Our innovative formulas fully rebuild hair health from the inside out. 

With every service hair feels instantly transformed, 

achieving hair beauty that shines with strength. 

Our color, care and styling results inspire confidence

Create JOIful moments that shape strong bonds, 

hairdresser to hairdresser, and hairdresser to client

JOICO is the JOI of healthy hair