![Screenshot 2024-04-23 at 9.23.10 am](https://www.colourworlduk.com/wp-content/uploads/2024/04/Screenshot-2024-04-23-at-9.23.10 am.png)
at #CW24
Inspired by hairstylists to find a solution to damaged hair, two chemists in California established the groundbreaking science of OLAPLEX in 2014 that revolutionized the industry by creating a completely new category called “bond-building” haircare.
Today, OLAPLEX is one of the largest independent haircare brands in the world and remains the #1 Professional Bond-Building Brand* with over 160 worldwide patents. Their exclusive, patented OLAPLEX Bond Building Technology™ re-links broken bonds deep within the hair to repair damage from key causes like chemical services, heat styling, mechanical friction, environment, and pollution leaving all hair types stronger and healthier-looking.