Joico makes it a mission to place sustainability at the forefront this festive season. How? By making conscious decisions about the materials and waste used by brands and consumers. While it’s an ongoing conversation to be more aware of the need to protect the planet, Christmas is the time to up the ante. During the season of giving, take time to reflect on how to make each giftmore meaningful. We can consider our actions and figure out ways to give more love to our planet while simultaneously enjoying shopping and celebrating in time-honoured tradition with great presents.
Whilst packaging might catch our attention, it’s what’s inside that counts. This season Joico goes back to basics with sustainability in mind. The Christmas 2022 campaign invites Joico salon owners to hand-pick selected items that work for their clients, thus creating their own, bespoke gift sets. Nicely done!
Our suggested colour-focussed sets include:
- Joico K-Pak Color Therapy
- Defy Damage
- Moisture Recovery
This season less is more for Joico Europe, let’s encourage clients to shop and think more sustainably!
Looking for some more colour inspiration? Here you go: INSPIRATION