Client relationships are everything to a hairdresser – your job is about building bonds! Of…
Tag: Joico
Being blonde is not for the faint hearted. Behind every platinum hair do is a…
It’s here, the sun has finally arrived and we anticipate just about now you have…
Barbie and Taylor Swift were the iconic hair inspo for 2023, whether you were after…
So blonde is big always! In the Summer sunshine, Barbie-bathed months of 2023 it’s arguably…
We’re shining a spotlight on blondes with Joico’s LumiShine range extension. Introducing the new blue-violet,…
Introducing the newly enhanced Blonde Life collection that builds bonds for strong blondes… Joico is…
The results are in… Whoop whoop! The finalists of the Colour World Genius Awards 2023…
Let’s catch up on the Joico Excellence Programme: an intense 10-month colour master programme that…
Joico introduces its Color Excellence Program, an elite, intensive colour boot-camp under the tagline ‘by…