Lighten Up for Summer with JOICO

It’s here, the sun has finally arrived and we anticipate just about now you have a mad rush of clients flooding into the salon demanding lighter tones. Giving you a head start, Paul Watts, JOICO Senior Creative Colour Artist, shares his top three trends for a sun-kissed summertime…

JOICO Senior Creative (Color) Artist Team Member Paul Watts

All over sun

Clients are craving sun, and we are too – all over! This new trend is the 2024 take on the golden blonde, lifted slightly higher than usual, this look will see us colourists use a mix of ¾ blonde shades to create a true, sun kissed blend. Gone are the face frames, this is an all over look with natural texture embraced. Blondies, this is your year to embrace your new trend and lighten up your locks.

Bright but Brunette

A light brunette? Absolutely! We need to allow those clients who prefer a darker palette to embrace the change too. The addition of subtle honey blonde pieces throughout the hair will add a different dimension to this look, or for those who want more of a natural change, a caramel balayage is about to take over. Freehand painting is the technique of choice here, be creative! Our clients are craving the feel of some sun, and what better way to prepare them than moving away from money pieces, face framing etc than towards sun-kissed blondes again, we are seeing more clients wanting to feel brighter and getting ready for those summer months. 


This year it’s time to steer clients away from the heated appliances and towards embracing their own, natural hair pattern. It’s our time to educate them on how to enhance their own textures and hair, using the correct products in order to do so. Working with JOICO my go to products of choice will be Hair Shake – which adds volume and work with the hairs own follicles and fibres to create the most beautiful textures.

At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.