Samantha Cusick x yuv Beuaty

A great friend of Colour World, salon owner Samantha Cusick is set to become yuv Beauty’s first UK colour ambassador. How exciting! Samantha has been joining us at Colour World UK since the very first edition of the event in 2016. This year she presented colour looks for Olaplex and created some incredible results. A woman of repute, Samantha makes her mark on the industry with two salons in London and a third location opening this year. Now as colour ambassador for a super-innovative brand yuv Beauty, we’ll be all eyes on what she does next.. Take a look at what she was up to at Colour World 2023 here

Samantha Cusick presents
Samantha Cusick presents at #Cw23

As the first colour ambassador for yuv, Samantha will be responsible for sharing her expertise and insights on the latest trends and techniques in hair colouring. She will also collaborate with the yuv team to develop new shades and formulations that meet the needs of modern salons and freelancers.

Samantha is known for her creative and beautiful approach to hair; we love her trademark balayage techniques and specialist colour knowledge. Which obvs makes her a perfect fit for yuv.. The beauty tech company is committed to sustainability, this triumphed at Colour World 2023 where yuv secured the large space Colour World Sustainability Award. The new smart Lab system for professional hair colouring is set to revolutionise the industry and we can’t wait! 

Samantha Cusick in Colour Shair cw23
Samantha Cusick in Colour Shair #CW23

Let’s hear from Samantha:  

“I’m thrilled to be working with yuv and to be part of the brand’s mission to transform the hair colour industry,” says Samantha. “The yuv Lab is a game-changing innovation that offers a more sustainable and efficient approach to professional hair colouring, and I can’t wait to share my experiences and insights with the yuv community.” 

As part of her role as yuv’s colour ambassador, Samantha will also participate in events and education programmes designed to help stylists and salon owners stay up-to-date on the latest trends and techniques. She was awesome to watch at Colour World 2023 so we can’t wait to see what she has in store next with yuv Beauty! 

yuv beauty at CW23

Samantha will feature in brand marketing campaigns and on social media channels, providing inspiration and guidance to the brand’s growing community of professional stylists and colourists.

yuv beauty at CW23
Colour formulas created at #CW23

CEO and Founder of yuv – Francisco Gimenez says: 

“We are thrilled to have Samantha on board as our first colour ambassador. Her passion for creativity and sustainability is a perfect match for yuv, and we look forward to working with her to develop new shades and formulations that meet the needs of today’s stylists and clients.”

For more information about yuv and its smart lab system for professional hair colouring, visit the company’s website at


At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colourconversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which supports our industry and promises to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go: INSPIRATION