Is it any wonder stylist Paul Watts was crowned Colour Communicator of 2023 at the Genius Awards? The YouTube guru now has more than 178k following his channel and has even launched a YouTube consultancy business. Here Paul shares his tips and tricks for making it big on the digital platform.
Life Changing
“YouTube has changed my life in more ways than I can imagine – both personally and career wise. The platform has given me a global audience and community,” insists Paul.
“After joining the platform during lockdown in 2020, I have amassed over 178k followers and over 28 million views. Having this audience has allowed me to share cutting and colouring tutorials, providing my subscribers with the highest quality education and industry secrets about cutting techniques, colouring, toning, bleaching, and styling.”

Collaborate
“YouTube has given me the opportunity to collaborate with global brands for my content, opening doors which I didn’t know could open. For example, after the success of my channel, I decided to open a YouTube consultancy business. This has enabled me to share my knowledge and expertise of the platform with others to help them to grow and develop their business.”

Strategy
“When it comes to my YouTube strategy, two weeks are never the same. To ensure that you engage with your audience, you need to bring out fresh, exciting content. Due to working away so much, I often bulk film, edit, and schedule my videos – this allows me to forward plan for future content. I plan some content for brands, but at the moment, my content is straight-up, raw, and fresh. If I’m needing inspiration for videos, I jump on Google, Google trends and Google Gemini to brainstorm ideas to film. Social media is also a godsend if you need a little inspiration – the hottest runway and celebrity hair trends always take over my feed.
“YouTube has changed my life. Not only do brands reach out to work with you, but the monetisation is the best of all social platforms – so YouTube is a great side hustle if you’re looking to share your knowledge!”
If you want to read more about Paul Watts click here