We’re shining a spotlight on blondes with Joico’s LumiShine range extension. Introducing the new blue-violet, platinum violet and violet gold series – three cool shade extensions to your LumiShine Demi-Permanent Liquid palette. The range consists of violet-based hues to eliminate those unwanted warm colours, and impart a hint of icy iridescence creating a spectrum of cool blonde tones. 3 new violet-based shade families to expand your toning options with LumiShine. Luminosity, performance and healthy-looking results. Perfect!
Listen up Joico lovers…
Set to and get rid of those brassy tones with LumiShine’s new BV, PV and VG series. A cooling violet base and dazzling prismatic reflection do all the hard work for you, correcting and customising pre-lightened hair for cool blonde results with LumiShine.
Find out more:
- Delivers up to 2x the shine
- Neutralises unwanted brassy yellow/orange tones
- Strengthened and replenished hair
- Ammonia-free
- Ideal viscosity for drip-free bottle application
- Versatile formula – correct, glazes, glosses
- pH balanced for optimal colour performance
Ideal when…
- You want to refresh blonde hair that has gone brassy in between lightening services
- You want to add a creamy, prismatic dimension to cool blonde hair
- You want to create pearly blondes without a hint of warmth
- You want the convenience of pre-blended toner/gloss that allows you to create on-trend blonde looks with a hint of iridescence
- You want to counter unwanted warmth with a cool touch
Let’s look inside…
No more sacrificing healthy-looking hair… Joico fuses its ArgiPlex Technology & Quadramine Complex to help deliver shine and strength in a demi-liquid palette.
Bond-building ArgiPlex – Joico’s built-in bond builder helps to protect hair and reduce breakage in every treatment. ArgiPlex contains Arginine, a naturally occurring amino acid – crucial to strengthening hair.
Quadramine Complex – Joico’s blend of low molecular weight and size proteins (MWS 150-2500) adhere quickly to help reconstruct from cuticle to cortex creating healthy-looking hair after a LumiShine colour service.
Now you know, let’s use it…
Mixing: 1:1 (equal part colour and 5 volume LumiSHine Developer). Best applied with a colour applicator bottle. When mixing in a bottle, add developer first, then colour and shake well.
Timing: Process up to 35 minutes depending on the desired result. Process at room temperature or with heat.
Post colour service
Rinse thoroughly. Acidify with K-pak professional cuticle sealer, rinse. Apply K-pak colour therapy shampoo to the scalp and massage well. Work through hair lengths. Rinse thoroughly. Squeeze out excess water. Apply K-pak colour therapy conditioner to hair lengths after squeezing ou excess moisture. Massage throughout hair and leave in for 1 minute. Rinse thoroughly. Towel-dry hair. Style as needed with your preferred Joico styling products.
Defy damage service
For damage protection, use with defy damage proseries 1 before colour service and defy damage proseries 2 for a post-colour service treatment.
Sounds pretty good to us… If you’ve gotten this far, we would love to see your Blonde Joico looks, share with us by tagging @colourworlduk on IG.
For more information on the product visit joico.eu
Looking for some more colour inspiration? Here you go: INSPIRATION
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