Shooting on location isn’t easy. But for putting bold colour centre of attention, it’s perfect! If you’re after a street vibe, and plan it right, you can ignite your creativity to great effect. Working to its name, the young ‘Ignite’ team at Schwarzkopf Pro last year, were keen to give ‘going live’ a try. We liked the results, so reprise them there now!

On location

We enjoy the deep russet, dirty blonde and seductive dark of the three looks in this collection. Sassy and individual. Way to go team.

The Schwarzkopf Pro Ignite team were not only given the opportunity to shoot in their home country of (Republic of) Ireland, they were led and mentored by UK Ambassador Suzie McGill and Global Ambassador Tyler Johnson. With this expert guidance over 2 days, the team were encouraged to let their creativity do the talking and to create a stunning collection of images that celebrated their Irish heritage and what it is to be creative in the craft of hairdressing.

Schwarzkopf Professional Ignite

Credit due

Creative Director: Suzie McGill • Hair Team: Laura O’Dowd at Ashleigh Kelly Hairdressing; Emma Dempsey at House of Colour; Emily Wheelan at Lynda Maher Hair • Photographer: Eilish McCormick • MUA: Ailbhe Lynch • Clothes styling: Clare Frith

Looking for some more colour inspiration? Here you go: INSPIRATION


At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colourconversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which supports our industry and promises to do our best to bring you news and information to help you succeed.