Introducing new COLOR.ME by KEVIN.MURPHY shades

Inspired by the “Quiet Luxury” trend and taking a page from the high-fashion playbook of style and aesthetics, Kevin.Murphy has launched a line extension to its Color.Me collection focusing on smooth, natural looks. Sublime and so on-trend.

See them at Colour World 2024

Kevin.Murphy Color.Me

The new shades play on the casual, effortless, and low maintenance style that the fashion industry has been pushing over past seasons. The vibe is a desire for understated luxury,  and the new shades target clients that are trading in high-maintenance looks and opting for lived-in, natural, elegant finishes.

Designed to revolutionise the perception of natural beauty, the six shades unlock the perfect natural aesthetics by balancing warmth and transforming one’s colour palette.

You can visit the Kevin.Murphy space at Colour World 2024 on 19 and 20 May in London to see the brand’s ambassadors using the colour to best effect. (See more information that HERE)


The shades

The colours, which comprise of two matte shades — ideal for dark-haired clients who want to have a cooler look or return to a natural brunette or dark blonde, two Ash.Violet shades — designed for clients with medium to light hair that want to achieve and maintain for longer a timeless, elegant, natural blonde and two Violet shades — made for light-haired clients who want to achieve cool, natural blonde — allow for the perfect reflect combination in order to effortlessly neutralise inherent hair brassiness and achieve captivating, minimalistic naturals on all depths.

“With these new ammonia-free, high-performance shades, we prove that rich, natural, classic colours do not have to lack interest. Fast becoming salon essentials by proving radiant, clean, timeless brunettes and blondes that embrace elegant minimalism for your clients.” – Kevin Murphy.

The six new Color.Me Effortless Natural Shades will be available in Kevin.Murphy salons Globally from May 2024. All shades are also ammonia and PPD free as well as developed with naturally derived ingredients, such as honey, pomegranate, shea butter, rosehip, coconut oil and aloe vera for hair health and care.

And remember, the Kevin.Murphy space at Colour World 2024 is your first opportunity to see for yourselves! Tickets HERE

Looking for some more colour inspiration? Here you go: INSPIRATION


At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colourconversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which supports our industry and promises to do our best to bring you news and information to help you succeed.