The new shades play on the casual, effortless, and low maintenance style that the fashion industry has been pushing over past seasons. The vibe is a desire for understated luxury, and the new shades target clients that are trading in high-maintenance looks and opting for lived-in, natural, elegant finishes.
Designed to revolutionise the perception of natural beauty, the six shades unlock the perfect natural aesthetics by balancing warmth and transforming one’s colour palette.
You can visit the Kevin.Murphy space at Colour World 2024 on 19 and 20 May in London to see the brand’s ambassadors using the colour to best effect. (See more information that HERE)
The shades
The colours, which comprise of two matte shades — ideal for dark-haired clients who want to have a cooler look or return to a natural brunette or dark blonde, two Ash.Violet shades — designed for clients with medium to light hair that want to achieve and maintain for longer a timeless, elegant, natural blonde and two Violet shades — made for light-haired clients who want to achieve cool, natural blonde — allow for the perfect reflect combination in order to effortlessly neutralise inherent hair brassiness and achieve captivating, minimalistic naturals on all depths.
“With these new ammonia-free, high-performance shades, we prove that rich, natural, classic colours do not have to lack interest. Fast becoming salon essentials by proving radiant, clean, timeless brunettes and blondes that embrace elegant minimalism for your clients.” – Kevin Murphy.
The six new Color.Me Effortless Natural Shades will be available in Kevin.Murphy salons Globally from May 2024. All shades are also ammonia and PPD free as well as developed with naturally derived ingredients, such as honey, pomegranate, shea butter, rosehip, coconut oil and aloe vera for hair health and care.
And remember, the Kevin.Murphy space at Colour World 2024 is your first opportunity to see for yourselves! Tickets HERE