Defy Damage With JOICO

Summer is filled with lots of happy memories spent outdoors, basking in the sun but let’s not forget about summer love, summer love … for our hair!

Fall in love with protecting your hair this summer with JOICO.

JOICO is here to help keep hair in tip-top condition this season by protecting it from the damage that can be caused by the ravaging effects of UV exposure, environmental pollution, along with other sources (yes, we’re talking heat styling) that can lead to dry, and dull tresses.

If you’re searching for damage defying products look no further – the Defy Damage regimen has you covered, providing damage busting protection day and night. The collection includes the bond strengthening duo Defy Damage Protective Shampoo and Protective Conditioner along with Defy Damage Protective Masque.

The collection replenishes hair without weighing it down, protecting it from heat styling and leaving hair looking soft and shiny.

The daytime hair protection routine is completed with Defy Damage Protective Shield which prevents colour fade, heat styling, UV and environmental damage. And, for the evening apply Defy Damage Sleepover to nourish hair while sleeping, working through the night to fortify bonds to deliver softer, shinier and visibly healthier-looking hair by morning.

Let’s meet the damage busting day and night heroes…

For AM protection:

Defy Damage Protective Shield

Used on damp hair before styling, hair is fortified inside and out.

Instant, daily protection from damaging heat, UV and environmental exposure.

Makes hair 4x more resistant to breakage during heat styling (against combing breakage on clean damaged hair).

Protects against colour fade.

Thermal protection up to 232 degrees C.

Leaves hair soft, shiny and looking healthy.


For PM protection:

Defy Damage Sleepover

Nourishes hair and strengthens bonds while you sleep.

Reduces the appearance of split ends.

Instantly softens & smooths hair.

Boosts shine.

Protects against pollution.





Film is an exciting medium for the hairdressing industry – to explore brilliant, creative stories made by hairdressers and photographers around the world, jump over to see our Colour World TV channel hosted on  which is especially designed for you! From inspirational photographic work, to behind the scenes footage, product explanations and education, you’ll find lots to interest and intrigue. You can sign up with an email and make comments and ask questions. It’s FREE to use and really worth your time. Every film you watch, the platform suggests another piece of moving artistry to feed your imagination. There is something to please everyone from colourists, to cutters, stylists to trainees and salon owners. We love it. You will, too. Now go on.. .hop over to