Bolder and bigger


The Schwarzkopf Professional IGORA ColorWorx portfolio already boasted a versatile direct-dye portfolio with a CONCENTRATES palette of colours that can be customized by mixing (even oxidative) shades. Well now the proposition got a whole lot bolder with the addition of four new, fashion-forward direct dyes in the INTENSE palette.
Wowser – the eyepopping potential of outrageous on-trend shades is perfect for the more daring, adventurous colourist and client. IGORA ColorWorx INTENSE has been designed to be applied directly to the hair for the most intense pigmentation. The range can also be mixed with the White Diluter to achieve soft pastel tones. You will love the versatility now afforded by having Coral, Mauve, Turquoise, and Fuchsia at your disposal.
Social media influencer and Californian hair artist Jeffrey Robert says: “I enjoy using the bold colours and can see the longevity in my client’s hair; for really strong looks I use ColorWorx INTENSE directly on dry hair and for subtler pastel shades, I mix in the White Diluter and apply on slightly dampened hair!”

Film is an exciting medium for the hairdressing industry – to explore brilliant, creative stories made by hairdressers and photographers around the world, jump over to see our Colour World TV channel hosted on  which is especially designed for you! From inspirational photographic work, to behind the scenes footage, product explanations and education, you’ll find lots to interest and intrigue. You can sign up with an email and make comments and ask questions. It’s FREE to use and really worth your time. Every film you watch, the platform suggests another piece of moving artistry to feed your imagination. There is something to please everyone from colourists, to cutters, stylists to trainees and salon owners. We love it. You will, too. Now go on.. .hop over to

At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colourconversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go: INSPIRATION






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