Bolder and bigger


The Schwarzkopf Professional IGORA ColorWorx portfolio already boasted a versatile direct-dye portfolio with a CONCENTRATES palette of colours that can be customized by mixing (even oxidative) shades. Well now the proposition got a whole lot bolder with the addition of four new, fashion-forward direct dyes in the INTENSE palette.
Wowser – the eyepopping potential of outrageous on-trend shades is perfect for the more daring, adventurous colourist and client. IGORA ColorWorx INTENSE has been designed to be applied directly to the hair for the most intense pigmentation. The range can also be mixed with the White Diluter to achieve soft pastel tones. You will love the versatility now afforded by having Coral, Mauve, Turquoise, and Fuchsia at your disposal.
Social media influencer and Californian hair artist Jeffrey Robert says: “I enjoy using the bold colours and can see the longevity in my client’s hair; for really strong looks I use ColorWorx INTENSE directly on dry hair and for subtler pastel shades, I mix in the White Diluter and apply on slightly dampened hair!”






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