3,000 hairdressers from across the globe tuned in for M-Day – the relaunch of Matrix as part of the brand’s global Synergy event.
Head of Worldwide Matrix Education, Alfredo Lewis, welcomed Matrix artists to celebrate the exciting new chapter for Matrix which included a brand new look, feel and philosophy for the future. A united community that came together to watch some 36 classes across four stages.
The online event started with a catwalk show with models sporting a diverse range of styles – from a short pixie crop, to long coily curls. Art met hair as graffiti artists transformed models into works of art, and the new SoColor and SoColor Sync remodeled hair with condition and shine thanks to new Pre-Bonded formulas, which help to protect the integrity of the hair, colour after colour.
Why Matrix?
We had the opportunity to find out more about the reimagined Matrix colour – formulas that are pre-bonded, pre-blended and pre-paired. M-Day saw the start of a new chapter, a new journey, a new beginning. Whether it was business tips and motivation from some of the most successful salon owners in the industry, to simple step-by-step formulas for creating commercial colour for clients and discussing the diversity of hair texture and its potentials and pitfalls, there was something for every salon owner, stylist or freelancer.
Global artists including Tabatha Coffey, Chrystofer Benson and Kobi Bokshish showcased cutting techniques, colours and products that can make you feel that everything is possible. “We are the writer, producer, star and director of our careers and can be whoever we want to be. Do you just think I am a hairdresser and that’s it? Or do you think I am a professional, a mentor, a change maker, an artist and an entrepreneur. We are all of those things and you need to name them, claim the, and own them,” said Tabatha.
Desmond Murray was the first artist to represent the UK live on the Dare stage – talking about creating images, hair photography and some of his most iconic images, before showing how to create the look. The Marcel wave, wicket basket weaving and Beret rolls were explained in a simple step-by-step format to the delight of the audience. Hair specialist Michelle O’Connor talked about the different types of curls, how to style them, how to define them and the products to get the perfect look.
UK ambassador Lisa Farrall was interviewed by Alfredo Lewis about working as a freelancer and session stylist. Talking about starting her career, she discussed being turned down for work. “If someone says no, stay positive; no doesn’t mean you’re not good enough. It can mean you’re not someone’s cup of tea and that’s OK. Believe in yourself, take a risk on yourself. Knowledge is power and Matrix is the first brand that embraced me for being me. They embrace freelancers, salons owners, session stylists, if you work from home or in a salon. It’s about embracing your individuality and working with a brand that works for you; Matrix celebrates everything you have to offer” said Lisa.
The Synergy event classes are live until the end of March, giving hairdressers the opportunity to take advantage of the 36 classes. Tickets cost £60 and you can access all classes by signing in HERE.
To learn more, follow @Matrix on Instagram and visit www.matrixhaircare.co.uk
Looking for some more colour inspiration? Here you go:
