The Power of 10: New Lumi10

Time is precious to client and to you the hairdresser, so work with products that make every minute count. New Lumishine Lumi10 from Joico is a professional permanent hair colour formulated with the Quick Coverage System to deliver 100% gray coverage and up to 2x the shine* in just 10 minutes. Yep! Speedy and premium in one hit.

New Lumishine Lumi10 from Joico is a professional permanent hair colour formulated with the Quick Coverage System to deliver 100% gray coverage

A gorgeous new range of fast-acting NG and NV shades deliver luscious, natural gold and natural violet tones with the same predictable results you have come to expect and admire from the Joico LumiShine collection. Now with the speed of Lumi10 you can slide last-minute clients into your schedule with ease. Cover grey on the fly, amp up your creativity and fill your books with Lumi10 appointments now!

The range explainedNew Lumi10

The 10 minute service experience includes:
• 100% gray coverage
• concentrated pigments that deliver immediate deposit
• long-lasting colour
• supercharged conditioning polymers nourish and protect colour-treated hair for up to 30 shampoos (when followed with K-PAK Color Therapy shampoo and conditioner from Joico)
• leaves hair feeling moisturized, supple, and soft to the touch
• PLUS experience all LumiShine benefits including up to 2X the shine

Joico says this is their only professional hair colour line that offers 100% gray coverage and up to 2x the shine* in 10 minutes! Featuring Quick Coverage System: Concentrated dye molecules found in Lumi10 Permanent Crème Color are calibrated to deliver 100% coverage in just 10 minutes when activated by the LUMI10 Accelerator.

*vs. untreated damaged hair

Jump into the fast lane

Working with the fast-working Lumi10 NV series means you can create cool, smouldering, smoky looks and control unwanted brassy tones at the same time. Equally you can nail natural golden-blonde and brunette tones with the NG series. Simply you can:
• slide more clients into your daily schedule
• enjoy offering a quick colour service that helps to minimize time in the chair
• deliver a traditional root touch-up results wrapped up in a speedy service
• benefit from fast colour options that accommodate those late-arriving clients or unexpected walk-ins.

Dedicated Lumi10 Accelerator

Put the pedal to the metal with the Lumi10 Accelerator, pumped up with an extra .6% of peroxide (compared to the traditional 20 Volume Developers). The result? When used with Lumi10 Permanent Crème Color it delivers super-fast and complete coverage in just 10 minutes. 

Available now, from August, you can contact www.joico.eu for more info.

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At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colourconversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go: INSPIRATION