IGORA ROYAL has a makeover

Can you believe Schwarzkopf Professional’s fantastic colour range IGORA ROYAL has been in our lives for over 60 years now? Yep! six decades of fabulous. And now it’s revelling in a restage.A new, modernised look for our much-loved colour system is welcome; and don’t worry colour experts, it’s still the same well-trusted formula. Essentially, the redesign makes a colourist’s life much easier by colour coding the packaging of the various technical lines.The iconic red packaging remains for the core colour lines, however stand alone packaging is being introduced for: Fashion Lights, Highlights, Absolutes and Silver Whites.

igora royalSustainability

Schwarzkopf Professional are sure-as-hell not cutting any corners with the redesign. When it comes to their global footprint, they strive “to do more with less.” Here’s how…

  • Tube – now made from 100% recycled aluminium.

That’s 350 tonnes of new virgin aluminium saved per year

  • Cap – now 100% recycled plastic

That’s 80 tonnes of virgin plastic saved per year

  • Folding Box – now 92% min. recycled carton

That’s 340 tonnes of new virgin paper saved per year!

Looks and Education

We are pleased to see Schwarzkopf Professional looking after their colourists (as usual) as they increase their technical support materials. New salon tools , technical and inspiration materials, modernized colour charts as well as an updated House of Color app will soon be available. Give your SKP rep a call for more info.

You’ll also begin to see live sessions on social media where you will be able to learn tips and tricks straight from the experts. You’ll also see interviews and plenty of inspiration. Keep your eyes on @schwarzkopfprouk as a competition is about to drop this month; colourists will be invited to share their very own IGORA ROYAL colour creations.

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At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go:

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