Can you believe Schwarzkopf Professional’s fantastic colour range IGORA ROYAL has been in our lives for over 60 years now? Yep! six decades of fabulous. And now it’s revelling in a restage.
A new, modernised look for our much-loved colour system is welcome; and don’t worry colour experts, it’s still the same well-trusted formula. Essentially, the redesign makes a colourist’s life much easier by colour coding the packaging of the various technical lines.The iconic red packaging remains for the core colour lines, however stand alone packaging is being introduced for: Fashion Lights, Highlights, Absolutes and Silver Whites.
Sustainability
Schwarzkopf Professional are sure-as-hell not cutting any corners with the redesign. When it comes to their global footprint, they strive “to do more with less.” Here’s how…
- Tube – now made from 100% recycled aluminium.
That’s 350 tonnes of new virgin aluminium saved per year
- Cap – now 100% recycled plastic
That’s 80 tonnes of virgin plastic saved per year
- Folding Box – now 92% min. recycled carton
That’s 340 tonnes of new virgin paper saved per year!
Looks and Education
We are pleased to see Schwarzkopf Professional looking after their colourists (as usual) as they increase their technical support materials. New salon tools , technical and inspiration materials, modernized colour charts as well as an updated House of Color app will soon be available. Give your SKP rep a call for more info.
You’ll also begin to see live sessions on social media where you will be able to learn tips and tricks straight from the experts. You’ll also see interviews and plenty of inspiration. Keep your eyes on @schwarzkopfprouk as a competition is about to drop this month; colourists will be invited to share their very own IGORA ROYAL colour creations.
Looking for some more colour inspiration? Here you go: