Now we know for colour clients, a Metal Detox is required! Well who knew? After a painstaking seven years of research, the clever science people at L’Oréal Professionnel have identified a big culprit in prompting colour to fade and hair break after colour services, and it’s metal. Yep! Apparently, there is metal in the environment around us and especially often in water (due to pesky broken or corroded water pipes), and not only does this cling to hair, it can be absorbed. It’s copper that’s the biggest problemThat ta-dah! moment
The discovery of a molecule called Glicoamine has enabled L’Oréal Professionnel to reveal their great new system, Metal Detox. This promises to be a game changer! To enhance your colour service and importantly safeguard and prolong your gorgeous colour results, we give you a three part system to offer as a professional.In salon service and beyond
• L’Oréal Professionnel Metal Detox Pre-Treatment is only to be available in salons. This is the first step in neutralising excess copper in the hair in salon before colour is applied. The L’Oréal Professionnel Metal Detox Pre- Treatment is sprayed onto dry hair and by the time the Stylist has prepped the colour, the hair will have air dried. Once the hair has been coloured, the cleansing cream shampoo cleanses the hair fibres to gently remove the excess copper and colour, thus ensuring the colour’s clarity.• L’Oréal Professionnel Metal Detox Shampoo & L’Oréal Professionnel Metal Detox Masque mean that clients can maintain care at home by using the shampoo along with the anti-deposit protector mask to continue protecting the hair during washes. This is especially important because after technical services the hair fibre is even more porous. Both products have a delicate citrusy scent with a woody base note. Developed exclusively by the nose Frederique Terranova it ensures a sensory experience every time the products are used – and voila!
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Your clients will love the results both immediately and in the long-term. Metal Detox will retain the colour they love with the condition they long for!
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At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.
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