Goldwell announces Bubblegum as Colour of the Year

Goldwell and their incredible team of colour experts have sent us popping over the sweet 2022 Colour of the Year, Bubblegum. Somewhere between vibrant, hot pink and a classic pastel, this retro-futuristic shade playfully resonates with a diverse audience.

No longer associated as the feminine colour – pink is now a colour that has defined the times. A hue which has established a new level of respect amongst fashion, lifestyle, beauty and everywhere in-between. The underlying blue tone balances the colour to add freshness.

“This playful inclusive colour represents diversity, self-identity, fun and freedom; which is osmethingour stylists couldn’t wait to start replicating in their colour formulas.” says John Moroney, Global Creative Director Goldwell. “Striking the unique balance between flirtatious and wholesome, cool and warm, and soft and strong; the dynamic aspects of Bubblegum will infuse the look with a head-turning dramatic effect like no other.”

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Looking for some more colour inspiration? Here you go: INSPIRATION