Putting a totally colourtastic spin a show, the KEVIN.MURPHY brand hosted Fast.Forward in Berlin recently, and Colour World jumped at the chance to join. With more than 2000 hairdressers from around the world – LA to Melbourne, Taiwan to the UK – we knew we’d fit right in. And that Kevin himself would be sure to put colour high on the show mood board. He didn’t disappoint.
Fast.Forward in action
Set in the massive venue of Berlin Arena, and with a fabulous stage (the largest ever, no contest) plus fantastic sound and lighting, a merchandise area, seating and space for a gala dinner set up, this was one helluva a gathering. Fast.Forward has been two years in the planning and Kevin and his team threw everything they could at this.
A programme of shows, seminars and discussion was enticing. Of course our heads were turned by the main gala night presentation featuring 50 models. Simply lush.
As for colour specifically, the launch of Color.Me Gloss tones in this summer provided the inspo for the colour direction. This is a new product in the Color.Me range and a new product within the range and means that now the portfolio offers high-impact shades improving hair strength, with added lustre and shine.
“Our hair styling influences drew from current to iconic editorials, the 22/23 runways and not to forget all the amazing international street styles with a strong 60’s X Punk interpretation”, explained Kevin Murphy.
He’s the man
The show was a triumph and plenty of education the following day ensured that everyone could discover how to emulate the vibe back at the salon or behind the chair. Fast.Forward says Kevin, is to inspire and get everyone feeling excited and groovy again after Covid. That’s a tick from us!
Before we left, we asked Kevin’s best advice to a hairdresser? He was right back at us immediately: My best advice is practice practice practice then do more practice and stop talking.
To find out more about the Color.Me range, click HERE
Back to the homepage.
Looking for some more colour inspiration? Here you go: INSPIRATION