Crazy Color takes America

After building a hugely successful brand spanning across 6 continents, Crazy Color is now expanding its digital presence across the pond to launch a brand new website for the United States.

“We’ve created a dedicated website platform in the United States to support our dedicated team of US artists and give them a hub for product information, education, and a place to interact; not just with us but with each other. It’s the quickest way to find the nearest distributor and ensure we’re servicing our American stylists” says Brand Manager, Emma Daly

Crazy Color was launched in 1977 during the punk rock explosion in Great Britain. In a time that anarchy and free expression ruled supreme, one hairstylist was growing tired of the same natural color palette. Celebrity Stylist Renato Brunas was at the height of his hairdressing career and was set to push the boundaries of color even further when he developed a new range of rainbow shades. Thus Crazy Color was born and over 40 years later the ethos is the same; It’s about expressing yourself unapologetically. In every iconic pink bottle is a color that is ready to turn heads.

The range has expanded to 41 show stopping colors. The iconic semi-permanent color bottles will be available in 5.08oz bottles, and are exclusive to the American market. As the shade range has expanded, so have the fans of the brand.

Crazy Color’s Ambassador and multi-awarded Sophia Hilton says: “I’ve been using Crazy Color since I opened Not Another Salon and despite being approached by a multitude of color brands, I have never wavered from Crazy Color because I love it. Even before being their Ambassador it was my color of choice. That’s how you know this relationship is genuine!”

In addition to the core shade range, an Instant Color Range, Color Mixer, Color Care Range & Color Remover will also be launching. Along with a brand-new set of Sponsored Stylists, ready to create and inspire.

The new website www.crazycolorus.com will be live from October 1st.

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At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enable colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where, to our own Colour World UK event 2018 which support our industry and promise to do our best to bring you news and information to help you succeed.

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