Atelier by Aveda now on Youtube

We all love to see creativity at work and here’s a new opportunity to see how a brand operates. Aveda announces the launch of its new video series: Atelier by Aveda, showing on Youtube. Here you can take a look into the behind-the-scenes of Aveda artistry. How exciting! 

The platform engages with artists and consumers alike giving a sneak peek into the world of Aveda. Broken into five distinct sections, the series is hosted by Aveda’s global artistic team: Janell Geason, global director, makeup Reneé Gadar, global director texture, Ian Michael Black, global director hair colour and Ricardo Dinis, global director hair cutting. 

Aveda Atelier

Let’s hear what each of the artists are showing:

Kicking off at New York Fashion Week

The artists work backstage and give a candid look into what it means to be in this high-energy environment… In the second portion, Ian Michael Black and Ricardo Dinis provide an insider look into colour transformation and the trend of blonding. They cover colour updates, colour upkeep, and hair care. 

Heading to Sydney

Australia we meet Aveda artist Nathan Yazbek, Australia’s NSW Hairdresser of the the year 2022, and Yazbek salon owner. Nathan invites the cameras into his salon where he answers rapid fire questions, a great insight into what it means to be an award-winning artist and salon owner. 

Activating holiday mode…

Aveda Global Artistic Director, styling, Bea Carmichael shares festive styling looks. Cosying up in the UK’s Gina Conway Salon, Bea demonstrates and integrates the Aveda x Phillip Lim collection scarf into one of the looks, sharing ways to style the exclusive collaboration piece and showcasing the beautiful gift sets.

To end, we hear from Aveda’s guest artist collaboration with world-renowned artists and IHA’s International Artistic Team of the year, X-presion. Formed by three young entrepreneurs from Madrid, Marco Antonio Restrepo, Jorge Cáncer and Jose Luis Almendral, X-presion is known for developing cutting-edge techniques through a mix of different artistic disciplines, materials, and concepts. Their first collection for Aveda, Graphic Organic, celebrates their signature graphic style while incorporating shapes and patterns from nature. Having previously worked closely with the brand and Aveda’s Senior vice president of artistry, Antoinette Beenders, the collection delivers an Aveda-exclusive technique designed to inspire and educate. Check out a snippet here: 

Aveda is sharing information from all around the world in the spirit of connectivity, we love the idea of this platform, nice work!

To find out more, visit www.youtube.com/c/avedaa/videos

At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colourconversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go: INSPIRATION

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