A Blonde Story by Davines

A Blonde Story by Davines is the latest concept collection of imagery from Davines Hair Art Director, Tom Connell. It accompanies a new campaign focused on in-salon colour and care services designed especially for blonde clients. At its heart, championing three very light blonde elegant nuances and one brand new blonde care product giving rise to four stand out looks. And wow they are stunning! 

We were invited to celebrate the launch of the Davines flagship salon in Central London, and enjoy an insight shared by Tom Connell explaining the beautiful campaign! Colour World guests then had the opportunity to see the images up close and personal at Colour World 2023. Take a look here… 

Davines at CW23

Hear more about the campaign: 

Set in sun-drenched Italian gardens, A Blonde Story is an encounter that explores the beauty of diversity, using three new nuances of our non-committing, demi-permanent colour line View, and Instant Bonding Glow, the latest addition to our dedicated blonde hair product line, Heart of Glass. Read more about the product here

Each of these looks are perfect for different shades of blonde to refer to as their ‘must have’ blonde. Let’s hear more about each of the looks: 

Draped blonde

A soft balayage look enhancing natural blonde with varying depths that highlight personal tones and evolve with the natural fall of the hair, complementing individual skin tones and darker roots. Ideal for fine to medium textures and medium to long lengths.

Draped Blonde a blonde story davinesGet the look: 

With our Sculptoning salon service and Instant Reinforcing Glow salon care treatment, using Heart Of Glass products, which adds instant strength, shine, hydration and colour protection while extending the duration of the blonde colour tone. Maintain the look at home with the new Heart of Glass Instant Bonding Glow for a boost of shine and more inside dry texturizer for defined texture and hold.

Crescent blonde 

A full head bleached blonde with a natural edge, this look has a beautifully creamy base, accented by deeper natural blonde tones at the hairline and roots, which are revealed as the hair moves. Perfect for straight, medium or thick long hair.

Crescent blonde Davines A Blonde Story 6Get the look: 

With our Shadowing salon service, enhanced with the Extra Blonde Recovery salon care treatment. For extra strength at home, use Heart of Glass Intense Treatment at home With Biacidic bond complex, this hero product provides the ultimate remedy for bleached hair, adding nourishment and anti-breakage strength to counteract damage and reinforce locks. Add More Inside Invisible Serum for soft texture and flexible control.

Single tone 

Graduated honey blonde gives a refined look that blends seamlessly through the hair – lighter around the face to highlight the eyes and skin tones, and gradually deepening towards the back. Placement can be bright and bold or subtle and discrete, reflecting your mood and your hair’s natural tendencies. Perfect for medium length curly or coily hair with medium to thick texture.

Single TOne Davines A Blonde Story

Get the look:

With our Graduated Blonde salon service and Fortifying and Elasticizing Blonde salon care treatment to give blonde curls an extra boost of strength, hydration and elasticity, repairing and reinforcing the hair fibers to promote elasticity and vigor, provide thermal and UV protection, and extend the duration of the blowdry. Hero products include Heart of Glass Sheer Glaze and More Inside Shimmering Mist for shiny, velvety hair.

Blended blonde 

A seamless ash blonde which gives white hair a youthful makeover, using non-committing blonde tones to soften contrast, playing with natural tones by adding delicate creamy blonde tones that evolve over weeks and months. Perfect for medium length, wavy, medium to thick hair.

Blended blonde Davines A Blonde Story

Get the look:

With our Sculptoning salon service and Blonde Longevity salon care treatment to boost vitality and luminosity, enhancing the beauty of pre-lightened and natural grey hair that needs hydration and nourishment for a healthy look. Use Heart of Glass Rich Conditioner and More Inside Curl Building Serum for defined, bouncy curls at home.

We’re feeling inspired to head over to a Davines salon and get our blonde story look, we hope your clients enjoy! 

Read more about the Heart of Glass range here.


At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colourconversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which supports our industry and promises to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go: INSPIRATION