Be my Valentine

As window displays turn to Valentine celebrations and your clients dare to plan going out out to celebrate, translate the love to hair inspo!

The colour of love

Rainbow Room ValentineRed doesn’t mean red anymore. The language of love speaks in pastels and bolds. There are umpteen tones of pink to scarlet to fire your imagination.

Colour expert, Suzie McGill, Director at Rainbow Room International, has advice for achieving the perfect pink and red hair colours. Create Instagrammable results using her  top tips on how to keep the colour long-lasting for the client until their next appointment at the salon…

Come on you reds

Rainbow Room International Valentines
Vibrant red in flashes and panels on both blonde and brunette hair colours

Bright, fiery toned reds are such a statement. For those who don’t want to wear these shades all over, they look great in panels of the hair or in colour flashes to create a unique look and add a bold pop of colour. Red is such a vibrant shade that it looks great in flashes and panels on both blonde and brunette hair colours to provide a stark contrast. This is a fantastic choice for clients who want to experiment but don’t want to wear the colour all over their hair. With red in particular, it can be difficult to remove warm tones from the hair and may require various trips to the salon.

Rainbow Room International Valentines
Cherry red for medium and darker skin tones compliments the complexion and eyes really pop.

Although still vivid and striking, this cherry red tone has a more subtle tone than the above fiery red. It’s a beautiful hair colour choice for clients, as it gives an extreme shine to the hair and brightens up the complexion. A high maintenance red, clients will need to be aware they will need to look after their colour at home to ensure it’s long-lasting by using colour saving and depositing products to keep the colour vibrant, as well as hair masks to keep hair colour sealed in. Reducing the use of heated styling tools will also avoid colour fading faster.

Rainbow Room International Valentines
Merlot red is incredible with a short pixie cut – ensures all eyes are on them. 

A merlot red wine hue, this colour is the perfect balance between warm and cool and is flattering on all skin tones. I love pairing this shade with a natural root to create a more moody, dark look.  The beauty of this shade is that it can be tailored to the individual too and can be made darker to give just a subtle sheen on brunette hair and to avoid having too much warmth in the hair. A rich take on this shade looks incredibly expensive, particularly when styled with glossy waves.


Rainbow Room Valentine
A subtle blush of colour to the hair that will fade out more quickly

As we quickly transition into spring we will see the reappearance of pearly pastel tones of pink just like this. I love these icy pink tones particularly for those with lighter skin tones – the skin and hair work in harmony together and the results are beautiful. For light blondes, a toner can be used to easily create this look and give their look an update as we start to go into the warmer season.

Rainbow Room International Valentines
Warm skin tones should choose intense pink instead of a pastel hue to avoid looking washed out

For clients looking for a more intense pink shade, this cotton candy/bubble gum pink is a fantastic choice. Like vibrant red shades, clients will need to come into the salon more regularly to keep this shade looking it best, alongside using at home colour care products. Brunettes will have to have their hair pre-lightened before opting for this shade and should always include an additive like Schwarzkopf Fibreplex into their colour to keep their hair protected from damage throughout the colour process. This will also give the hair added strength and shine, which looks beautiful when paired with a pink hair colour allowing the colour to look as radiant as possible.

Rainbow Room International Valentines
Paired with loose, beachy waves, rose pink is a must have look for 2022.

If pastels or bright aren’t your clients thing, a rose shade may be a good option. This is more of a subtle pink hue and it also looks great on brunettes, giving their dark locks a glimmer of colour and added shine. This is such a trendy shade and almost looks metallic in tone. Being a combination of cool and warm tones, this works well on all skin tones. This shade also looks great paired with a dark root for a more effortless, grungy appearance, or via highlights to give hair colour depth, dimension and shine, as well as a pop of warmth. We are also seeing clients coming into the salon requesting these shades via Face framing and balayage and the results are stunning.

It’s a love thing

Thanks Suzie. And we’ll make the last comment – let Valentines last all summer! The Red/Pink vibe is hot for 2022…. just saying!

back to main page: 

At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go