Guy Tang kicked off the #hairbestie phenomenon [more than 300,000 uses on Instagram alone with oodles more derivatives such as #HB4L] from his @Guy-Tang account. He is now clocking more than 2.2million followers, and can be considered a superhero of hair colour! This larger than life character is really #colourtastic in our eyes and we’re loving the upcoming UK launch of his #mydentity colour range – Guy’s vision for customising colour. You can see it early 2018 we think! He’s big, brash and bold, and so refreshing to have someone so energising on the UK scene. Come on, you know you love it really.
Guy says: “I want to create a line that brings back the fun and excitement in our industry. But most of all, I want to create a community that empowers our #hairbestie family and enables all of us to find our #mydentity. Because when you know who you are, you have the courage to do anything you dream of.” Quite!