Redken Shades EQ

We’re picking up news on the radar that new pastels and silvers are being added to the Redken Shades EQ range for the New Year. Yay! Great start to 2018 and an incentive to refine your colour offering so that clients are encouraged to try a sumptuous new look in January. You’ll have the option of:
• Pastels: Pastel Pink, Pastel Peach, Aqua Blue, Silver Green
• Two grays: Silver, Steel
Josh Wood, Redken Global Creative Color Director, says: “Technique is leading the conversation in hair both on and offline and Shades EQ is the technique perfector for A-list color results.
Redken has announced the launch of new pastels in response to the continued trend for colourful hair. The new look is colourful but has however evolved into something more grown up; as seen at Alexander Wang (SS18) this season; ‘Rose Quartz’ created by Josh Wood. The two  new grey shades (silver and steel) come in response to the silver phenomenon – now a multi-generational color is being celebrated by older women while young women are requesting the transformation in salon.
Time to look sharp for 2018!


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