Today’s clients are savvier than ever when it comes to their hair. Recent research shows that when it comes to colour, clients are of course conscious of time and money but also care about hair health and ingredients.

Colourists, say hello to the Pulp Riot Liquid Demi range which offers fast, cost-effective toning for any hair type, with its vegan, plant-based formula also putting the care back into colour. What better way to attract new colour clients than to offer them a fast, effective service that is also kinder to their hair and the planet?

The Pulp Riot Liquid Demi range offers the potential to create a multitude of tones, with each tube containing enough colour for up to nine uses. Each formula guarantees high-speed toning in as little as 20 minutes.

And things just got even more exciting with the arrival of five new demi-permanent shades, all designed specifically for transforming level 10 base colour hair. The new shades are:

Gold (10-3)

Violet (10-2)

Ash (10-1)

Natural/Gold (10.03)

Natural (10.0)

All Pulp Riot Liquid Demi shades are a thicker consistency with a dripless formula, offering creative colourists greater control and freedom to express their expertise. They are ideal for a full range of colour services, including root shadow, toning and neutralising, balayage and dimension, colour melting and colour refresh. Whenever you want to be creative!

For more information on Pulp Riot visit

Instagram @pulpriot.uk

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Film is an exciting medium for the hairdressing industry – to explore brilliant, creative stories made by hairdressers and photographers around the world, jump over to see our Colour World TV channel hosted on hairclips.tv  which is especially designed for you! From inspirational photographic work, to behind the scenes footage, product explanations and education, you’ll find lots to interest and intrigue. You can sign up with an email and make comments and ask questions. It’s FREE to use and really worth your time. Every film you watch, the platform suggests another piece of moving artistry to feed your imagination. There is something to please everyone from colourists, to cutters, stylists to trainees and salon owners. We love it. You will, too. Now go on.. .hop over to hairclips.tv