There’s nothing like the feel of summer sun, but we know the impact holidays can have on hair as hairdressing professionals. Think dryness, damage, discolouration and sore scalps – none of which give that post-vacay glow that clients have been dreaming about for the last two years!
The summer months provide a perfect opportunity for retail, and with BC Sun Protect, it’s easy to provide clients with precisely what they need to protect their style. If they’re already packing sun lotions and skincare in their suitcase, it’s safe to say they understand the damaging effects of hot weather; so it’s over to you to remind them that the sun can have precisely the same results on their hair and scalp.
There’s no need for the fear factor, but nobody wants to face faded colour, discoloured blonde and dry, damaged lengths – or a sunburned scalp. Schwarzkopf Professional focuses on multi-taskers that save space in the suitcase while providing professional quality care with the new concise BC Sun Protect trio of hair heroes.
Farah Naz, salon owner at Farah Naz Hairdressing, is part of the #SKPCollective and a go-to retail guru. She says: “Summer is the perfect time to add some new, sun specific products to your retail range. Educating clients on the importance of sun protection for hair is imperative – because weather changes, travelling, and swimming in the sea and pools can all cause stress and damage to your hair. Taking the time to explain this to your clients and having the correct products to help them care for their hair properly ensures their hair is looked after and gives you another retail opportunity – which is so important to independent salon businesses. The Schwarzkopf Professional BC Sun Protect range is wonderful as the products are perfect for combating dehydration, loss of protein, and the other damaging effects of hot weather… plus, they look amazing on your retail shelves!”
THE LINE UP:
3-IN-1 SCALP, HAIR & BODY CLEANSE: A refreshing after sun cleanser which can be used on the scalp, hair, and body: perfect for travel. The sulphate-free formula contains cold-pressed Coconut Oil and has been developed to gently clean hair and effectively remove sand, seawater and chlorine. It also contains Panthenol to balance moisture levels for a soft, healthy feel, and Allantoin which is known for its soothing properties.
2-IN-1 TREATMENT: Combining the impact of a conditioner and deep treatment, this richly moisturising multi-tasker replenishes and conditions sun-stressed hair. The clean formula with cold-pressed Coconut Oil delivers a serious dose of moisture, adding softness, smoothness, and shine.
10-IN-1 SUMMER FLUID: Packaged in a handbag-sized tube, this multi-tasking lotion contains cold-pressed Coconut Oil and Shea Butter to nourish and protect the hair to improve manageability and shine. The ten brilliant benefits are anti-breakage, anti-frizz, blow-dry protection, colour protection*, detangling, moisture, nourishment, sealed ends, shine, and smoothness.
The three products are built around three hero ingredients, including tropical cold-pressed coconut, a nutrient-rich option trending in skincare for its multiple benefits. The range uses:
Cold-pressed coconut is known for reducing inflammation, keeping skin moisturised and helping to heal wounds. The fatty acids found in coconut oil also have antimicrobial properties to protect the skin further.
Shea Butter is full of vitamins and essential fatty acids and is known for its emollient properties, which smooth sun-stressed hair.
D-panthenol, a provitamin, has moisturising properties and strengthens damaged hair, providing the right combination of nourishment and replenishment after intense sun exposure.
On top of its benefits for the hair, BC Clean Performance is also a clean, sustainable choice for summer. The 100% vegan professional formulas are free-from sulphates**, silicones, mineral oils, and artificial colourants, with a high level of biodegradability. Clean inside and out, the new sustainable packaging is planet-friendly, fully recyclable, and up to 97% recycled plastic.
*in combination with BC Sun Shampoo. **Free from Sodium Lauryl Sulphate & Sodium Laureth Sulphate
Come and learn more from Schwarzkopf Professional at Colour World this year!
At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.