Fusion Tour: L’Oreal Professionnel

This month, L’Oreal Professionnel embarked on the Fusion Tour alongside Guest Artist Marlon Hawkins, who employs the Artistic Director of Brooks & Brooks. 

Making stops in Leeds and Bristol before winding up at the flagship L’Oreal Academy in central London, the tour offered attendees a glimpse into Marlon’s creative process, the techniques he uses to captivate clients, and the innovations he utilises to expand his colour palette. 

Fusion Tour L'Oreal Professionnel

The theme running through the show was simplicity.  

“Small tweaks can make a big difference, you don’t always have to do something dramatic,” he explained. “Choosing the right products to work with is the key to creating the look you want. We are living in a time when innovation is giving us incredible products, such as L’Oreal Professionnel Dia Color and INOA. You can’t put a label on creativity, but you can find a formula that allows you to be creative.” 

Marlon demonstrated working on box-coloured hair, keeping the integrity and condition while giving his model a seamless colour that she loved. “When we are working on a client you always want to create something different. What makes it creative are the colours you use and where you place them. It’s all about trust between colourist and client.” 

L’Oreal Professionnel General Manager Ann-Marie Humphreys gave the audience an insight into new innovations launching in 2024, with a toolbox of colours and styling products to up your skills. “Our products aren’t just created in a lab; they are tested by pros for pros.” 

Androgyny and beautiful hair were also on display, with Marlon taking inspiration from David Bowie and ‘Mod Wife’, before he was joined on stage by our friends Sally and Jamie Brooks. 

While they chatted about Marlon’s journey to artistic director, Sally offered this advice to the London audience: “Slow down. Do everything with detail and with intent. Finding the tiny details in something and making it beautiful takes time, so slow down and care about what you do.” 

Some great advice! 

Jamie added: “Make sure you master your craft. We see a lot on social media, and everything is moving so fast; no one is owning anything they are just churning out lots of hair. You need to be really good at what you do so never take the easy route.” 

Looking for some more colour inspiration? Here you go: INSPIRATION


At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colourconversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which supports our industry and promises to do our best to bring you news and information to help you succeed.