“771 million people in the world live without clean water.”
That’s an alarming statistic to read, but we can do something to change it. For Earth Month this April, Aveda is helping to raise funds in support of clean water projects through Charity: Water by participating in ‘Aveda Walks for Water’. We’re loving the sound of this initiative!
Let’s hear some more about it…
During Earth Week, April 15 – April 22, 2023, Aveda will donate $40 to Charity: Water for anyone who completes a 3.7-mile walk and posts on social media with the hashtag #AvedaWalksforWater4. Aveda chose $40 for this donation as it’s the average cost to bring clean water to someone in need long-term through the initiatives of Charity: Water. We’re going to need to get our walking shoes on.
Equally, a limited edition Botanical Repair™ Strengthening Leave-In Treatment has been released with $10 from the sale of each bottle will go towards funding clean water projects with Charity: Water. The tube is also made from 100% ocean-bound plastic. Win, win!
Aveda has been in support of Charity: Water since 1999
Aveda has raised more than $69 million for hundreds of global and local organisations, providing clean water to more than 1.5 million people and protecting thousands of local watersheds. Impressive stuff! Together with Charity: Water, Aveda focuses on providing clean water, sanitation, and hygiene to people in need during Earth Month 2023 and beyond. With access to clean water nearby, families are healthier and have more time to go to school or earn an income.
So let’s get our walking shoes on and encourage as many clients as possible to get on board to make a difference for those who are less fortunate than us. Don’t forget to post your walk on social media and use the hashtag #AvedaWalksForWater4, we can’t wait to see how much we can raise this year!
Oh, and keep your eyes peeled for our walks…
Looking for some more colour inspiration? Here you go: INSPIRATION.
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