Colour Atelier by Goldwell

Get ready for ‘Colour Atelier’ by Goldwell, a new master brand campaign. Colour Atelier supports the salon industry by championing professional colour services. For the consumer, a Goldwell Colour Atelier Salon Experience should be the assurance of uniquely crafted, beautiful hair.Goldwell Colour Atelier

So how does it work?

The Color Atelier is a programme for Goldwell-certified salons and stylists, which means they can promote themselves as a premium colour provider. Goldwell Color Atelier boosts consumer awareness and understanding that colourists craft every service uniquely for each client. Additionally, the campaign will help grow consumer trust and desire for professional colour services. Colour

The campaign also allows stylists to digitally showcase the benefits of having a bespoke, professional colour service. An engaging social media campaign called Color Atelier Creation is intended to drive visibility and encourage a desire and demand for Goldwell.Colour

Goldwell Color Atelier also draws a link between a colourist’s work and a traditional atelier, highlighting the care and craft that goes into every bespoke colour service. Importantly, it reminds consumers of a stylist’s knowledge of the ever-moving fashion and trend landscape. Goldwell Colour Atelier coloured hair

The campaign highlights Goldwell’s innovation, superior product performance and breakthrough in-salon services. This will be featured in-salon and across social media, bringing the Goldwell Promise to life via five distinct categories.Colour creativity

categories

  • Superior Product Performance: Ground-breaking formulations that deliver the best hair results from in-salon services to at-home care and styling essentials
  • Best-in-Class Stylists: Educated professionals that work with each client to develop customised services specifically tailored to reveal their most individual style
  • Revolutionary Services: Treatments and services that leverage formulas infused with the most cutting-edge technology, delivering genuinely transformational results that far exceed every client’s expectation
  • Breakthrough Technology: Constant innovation that pushes the limits of existing industry offerings for next-level results
  • Trend-Focused Looks: Looks that reflect the most up-to-date fashion trends across colour, cut, styling and texture

colour Goldwell Colour Atelier

Looking for some more colour inspiration? Here you go: INSPIRATION


At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colourconversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.

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