Blonde transformations are better in one sitting

We love her work at Colour World, and now Emma Fowler is coming in hot with this controversial opinion… Let’s see what you think when hearing Emma’s view that blonde transformations are usually much better in one sitting.

Emma Fowler for K18

We often hear how Instagram and celebrity example encourages clients to believe they can have instant blond transformations. We know it’s often unrealistic, and they can’t be done in a day, BUT…  

Emma says: “Like me, when many colourists were trained to get a client to blonde, you would encourage them to do multiple sets of full heads of highlights. This is because back then our techniques were far more limited, and we didn’t have the products that we have today.  

“What I’ve come to realise is that it’s better to get your client to blonde in as few bleaching sessions as possible. This can be better for hair health in the long run and, it’s more cost-effective. If I was going to take the client to blonde in one day it would be cheaper than having them split it out across four full head sessions and that’s exactly how I lay it out at the consultation. I say, there are two options. I can do this in one day and it will cost this amount, or we could do it over multiple sessions and it would cost you this. It‘s the client’s choice. I would also explain to them that one bleaching session is healthier for the hair.”

Blonde transformation

Here’s the back story to this advice. Emma Fowler runs a successful independent education business from her Essex salon – she has a 10k strong Facebook group and has been educating hairdressers for more than 15 years. She started as an in-salon assessor, then worked with two leading brands as an educator before creating her own independent education business with membership, online courses and masterclasses.  

Specialising in blondes, Emma is passionate about all colouring and teaches a blend of practical techniques and business skills. She wants her followers to understand how to market and profit from their colour skills. Importantly, Emma still works behind the chair herself, but education now accounts for some 97% of her turnover. Her practical advice aims to help stylists tackle this modern era of Instagram colouring very much in demand.  

Emma’s party trick is balayage in under 30 mins and her free masterclass, Speed Balayage, is popular. She’s also adept at a colour transformation with her single-sitting colour changes – see the 11 hour Cowboy Copper to Blonde. Teaching online and in person, Emma offers a mix of learning options including a membership to a group of over 500 hairdressers; 12 and 6 week courses designed to give confidence to the everyday hairdresser; masterclasses at her studio and private education for salon teams.  

Emma is running a free face framing masterclass… See here for details.  

Looking for some more colour inspiration? Here you go: INSPIRATION


At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colourconversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which supports our industry and promises to do our best to bring you news and information to help you succeed.