Selfhood by Schwarzkopf Professional

For those who don’t know, Schwarzkopf Professional releases a bi-annual Essential Looks collection presenting new trends. Every trend in the Essential Looks collections features one ‘Stop and Stare’ Catwalk Look, and one ‘Want to Wear’ Salon Look. It’s a fabulous way for you to translate the leading designer looks into more accessible, client-friendly styles. The EL Collections act like a friend in your ear, keeping you perfectly placed to work hot trends into wearable must-have looks.

We’re all eyes on a trend in the first of the 2023 collections from Schwarzkopf Professional Essential Looks called Selfhood. Use Selfhood for colour inspiration in the salon and translate into looks for clients. Let’s break it down: 

Selfhood catwalk look: Nathaly

Trend 2 – Selfhood, inspiration:

Selfhood is a trend Schwarzkopf Professional describes as a snapshot of now, youth and this moment in time. Characterised by a carefree, can-do positivity, the looks in Selfhood celebrate uniqueness. The creative team at Schwarzkopf has created a diverse range of genres and styles for a fresh and distinctive result. With two key aspects, ie the catwalk look and the salon look, Selfhood offers you the perfect inspiration for colour that is natural but can be altered to suit individual clients.

Selfhood catwalk look: Nathaly

Trend 2 – Selfhood catwalk look: Nathaly

The Selfhood catwalk look shows hair that’s sculpted and finessed freehand to create the perfect silhouette. Global colour ambassador for Schwarzkopf Professional Lesley Jennison {the One with Colour Vision 2022 no less] created the colour for this look and says: “The natural base is embraced and enhanced rather than overruled.” Global styling ambassador for Schwarzkopf Professional Nick Irwin styled the hair and says: “In Selfhood, there’s something unforced, effortless about the hair – and that’s what makes it cool.”

Selfhood catwalk look: Nathaly

Key Products:

  • Fibre Clinix Tribond Shampoo & Treatment + Hydrate & Tame Boosters
  • Igora Vario Blond, Igora Vibrance, Igora Expert Mousse
  • Session Label The Flexible, The Strong 
Selfhood salon look: Lorena

Trend 2 – Selfhood salon look: Lorena

The Selfhood salon look brings the #PlatinumPurity Salon Service into focus, where a dark-to-light technique shows a clean blonde hair transformation. Authority In Blonde artist Emre Ayaksiz did the colour and says: “A beautiful, perfect lift shows the transformative powers of hair colour.” Cut and styling was done by Nick Irwin, who says: “This colour captures the spirit of the trend. It creates an attitude.”

Selfhood salon look: Lorena

Trend 2 – salon service, #PlatinumPurity:

If you want to use the salon look as inspiration, here are more details on the #PlatinumPurity salon service: #PlatinumPurity involves using a series of finely sliced sections heavily saturated in product and insulated in foil to ensure maximum lift. This technique takes the stress out of transforming your client’s look from extremely dark to platinum by combining technical know-how with unbeatable lift from BlondMe Premium Lightener 9+, Schwarzkopf Professional’s revamped lightener – which also guarantees minimum hair breakage.

Selfhood catwalk look: Nathaly

Key Products:

  • Fibre Clinix Tribond Shampoo & Treatment + Vibrancy & Volumize Boosters
  • BlondMe Premium Lightener 9+, BlondMe Bleach & Tone, BlondMe Pastel Toning
  • Session label The Thickener
Selfhood salon look: Lorena

The Essential Looks creative team

  • Schwarzkopf Professional global ambassadors Tyler Johnston and Lesley Jennison 
  • Schwarzkopf Professional styling ambassador Nick Irwin 
  • Igora Royal Cools guest artist Grace Dalgleish and Authority In Blonde artists Emre Ayaksiz and Josie Vilay 

Simon Ellis, international creative director of Schwzrkopf Professional, says: “In these times of flux, Schwarzkopf Professional remains consistent and steadfast in our support of you: our partners in craft. We cannot know what the future holds, but we can embrace it together. We place the hairdresser at the centre of everything we do… It’s embedded in our DNA. Essential Looks is an important part of how we bring that support to life – delivering the tools you need today to become the hairdresser you want to be tomorrow. The ability to evolve and progress as an individual and a business, both creatively and commercially, has never been more critical. Step inside the world of Essential Looks 1:2023….”

Essential Looks eMagazine

Schwarzkopf Professional presents the Essential Looks Collection here – the online platform where you can discover everything about the season’s newest trends.

You can find your access code in the printed Essential Looks magazine, A2Z booklet and printed ticket; alternatively, contact your sales representative for more information. Remember to follow @SchwarzkopfProUK on social media and keep up with Essential Looks via the #schwarzkopfpro and #essentiallooks hashtags.

Looking for some more colour inspiration? Here you go: INSPIRATION.


At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.