The Event hosted by Sweet Squared

We are pleased to present The Event, an exciting show hosted by award-winning hair and beauty distributor Sweet Squared. The Event will be an opportunity to learn, network and have fun while celebrating this incredible industry. Come along to make connections and find inspiration!

The fifth instalment of The Event will take place Sunday, 21st May – Monday, 22nd May, at The Fox, a state-of-the-art venue in Birmingham. As a place of inspiration and surprise, The Event offers access to future trends, the latest innovations, and hands-on training from experts.

There will be workshops and demos with classes covering all industry sectors- hair, nails, and beauty! Featured keynote speakers will cover trends, give business advice, and more. 

THE EVENT will start at 17:00 on Sunday 21st May, and will end at 17:00 on Monday 22nd May at The Vox, Birmingham. 

Tickets available for £125 each, or £500 for a bundle of 5. 

For more information, please contact

At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colourconversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go: INSPIRATION.