Vegan and cruelty-free haircare brand FFØR announces its new Clay Additive to make life easier for colourists. This is a product which lightens and lifts the colour out of hair to help create natural balayage and babylights. How? The Clay Additive is thicker and more creamy than other lightening products, designed to stay in place without compromising its power. Perfect for clients wanting a natural-looking colour lift without harsh lines.
How it works
The clay-based additive works with FFØR’s High Lift Lightening Powder to adapt the consistency and thicken. The additive eliminates the need for foils when using freehand techniques, which helps create a soft, natural look. 
Shu-Lan Cheung, the technical educator at FFØR Haircare, says, “This product is a game-changer for professionals looking to create on-trend styles such as balayage or babylights with expert control and precision.
“Freehand techniques are becoming more and more popular because you can create a really natural look with well-blended colour and no harsh lines.” 
Examples
Normal People actress Daisy Edgar-Jones recently debuted a layered bob with golden babylights by celebrity hairstylist George Norwood.
Shu-Lan said: “Daisy’s new look really shows how adding precise babylights can freshen up a classic brunette style and highlight facial features to create a stunning result. This really is the perfect autumnal hair inspiration and we’re bound to see clients asking for it this season.”
Sustainability
FFØR informs us that while all its products are high performing and luxurious, they are 100% vegan, cruelty-free, gluten-free and formulated without parabens. FFØR considers each ingredient to ensure their hair care is as environmentally, ethically, morally and sustainably responsible as can be. An expert product with a sustainability ethos? Ideal!
Looking for some more colour inspiration? Here you go: INSPIRATION