The comeback of the Shag

One trend that lockdown 3.0 has brought us is the Shag. Basically it’s a comeback of a 70s/80s style; reinvented.

Celebrities like Selena Gomez and Milla Jovovich have shown their love for this effortless style via their social media.

According to Sam Ashcroft, creative team member at Brooks & Brooks, London, the Shag is the epitome of rock n’ roll – casual, sexy and effortless.

”The typical features that make up the Shag hairstyle include dishevelled ends, layers around the crown and lots of texture. The modern shag is choppy and has lots of texture, but doesn’t make you look like everyone in an ‘80s hair metal band” says Sam.

Colour wise, there are so many options for colouring the Shag – which makes this trend incredibly versatile. Sam explains: “The haircut and style is more lived in and effortless and so this can translate with the colour. Because it has so much movement, direction and texture, the cut pairs perfectly with dimension. Tone-on-tone flecks of colour placed to contour the layers really bring the style to life. Coppers and redheads will look amazing with the shag; it’s a colour that will turn heads and worn with this cut it will do exactly that. For those who want to really go for the grunge look go pink; a pink shag is something of beauty. It just works, from pastel rose to vibrant pink, choose a tone that suits your skin complexion.”

We love it – especially for being extra versatile and easy to experiment and play with so many different versions and shades.


At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go: