Respectfully 014 – Reacting to consumer hair trends with Debbie Digby
This week, we talk about the fast pace our industry evolves; what trends are being noticed and what trends are worth a business investing in. Client knowledge is pretty big at the moment. Our clients are getting pretty savvy and want the experts to teach them how to style their own hair at home. Join in the conversation to find out how sharing this knowledge can boost your retail sales.
On the panel…
Debbie Digby– Founder of Passion 4 Hair, a sustainable and vegan hair product distributor who exclusively sells their products through independent salons. Debbie is also a big campaigner for skin patch testing.
- Speed the market place changes – 1 min 38 secs
- Vegan and sustainability – 2 min 56 secs
- Speed – 7 mins 46 secs
- Customer experience – 9 mins 48 secs
- Reviews – 12 mins 46 secs
- Why you should encourage client selfies – 13 mins 38 secs
- Investing in trends – 16 mins 8 secs
- Trends being noticed – 20 mins 50 secs
- Speed dating for clients – 25 mins 52 secs
Hosts: Nicky Pope and Lilly Cox
Guest: Debbie Digby
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