Respectfully 014 – Reacting to consumer hair trends with Debbie Digby

This week, we talk about the fast pace our industry evolves; what trends are being noticed and what trends are worth a business investing in. Client knowledge is pretty big at the moment. Our clients are getting pretty savvy and want the experts to teach them how to style their own hair at home. Join in the conversation to find out how sharing this knowledge can boost your retail sales.

On the panel…

Debbie Digby– Founder of Passion 4 Hair, a sustainable and vegan hair product distributor who exclusively sells their products through independent salons. Debbie is also a big campaigner for skin patch testing.

Hot topics:

  • Speed the market place changes – 1 min 38 secs
  • Vegan and sustainability – 2 min 56 secs
  • Speed – 7 mins 46 secs
  • Customer experience – 9 mins 48 secs
  • Reviews – 12 mins 46 secs
  • Why you should encourage client selfies – 13 mins 38 secs
  • Investing in trends – 16 mins 8 secs
  • Trends being noticed – 20 mins 50 secs
  • Speed dating for clients – 25 mins 52 secs

Mentions:

 Hosts: Nicky Pope and Lilly Cox

Guest: Debbie Digby

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Twitter – @respectnews
Facebook – @respecthair
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Respect is a hub for UK hairdressers of all ages and stages to find out what We Love, We Hear and We Seeas the best product launches, styling advice, hairtools, education training and seminars and hairshows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on www.respectyou.me

We love hairdressing; we see and we hear how you can become the best hairdresser, colourist and salon owner possible. Contact us if you’d like to know more about us. If it’s worth talking about, you’ll read it here.

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