Respectfully 010 – Growing your business with Penny Etheridge & Tim Binnington

How to grow your business

This week, we talk to Tim Binnington and Penny Etheridge about how to grow your business. How do you go from a single salon in a small town to being a nationwide salon group? Our guests share their knowledge on how to grow your brand.

On the panel…

Penny Etheridge– Owner of Radiant Hair & Beauty Consultancy. A hairdresser herself, Penny owned a group of salons in 90’s called Storm which she sold on, and now works as a business consultant  – specialising in small salons.

Tim Binnington Has been a hairdresser since the age of 16 and spent most of his career with Headmasters. Tim is now Headmasters’ commercial director and is the creator of the innovative Manta brush.

Hot topics:

  • Building business – 1 min 28 sec
  • Letting go of a business – 5 mins 20 sec
  • Growing business- 5 mins 55 secs
  • Drive to open a salon- 7 mins 15 secs
  • Employing people – 8 mins 15 secs
  • Rent a chair – 8 min 54 secs
  • Being Creative and a businessman – 9 mins 26 secs
  • Brand importance – 9 mins 50 secs
  • Franchising – 12 mins 48 secs
  • Consultancy – 13 min 38 secs
  • Being consistent – 17 mins 15 secs
  • SWOT Analysis – 18 min 44 secs
  • Planning – 19 mins 34 secs
  • Delegate – 24 mins 10 secs
  • 75% Rule- 25 mins 12 secs
  • Key Advice – 28 mins 1 secs


Hosts: Nicky Pope & Lilly Cox
Guests: Penny Etheridge & Tim Binnington

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