The brand INNOluxe already makes waves with its fabulous re-bonding technology, that both repairs damaged hair and helps make new colour look and feel in the best condition. So, we are intrigued to learn they’re now entering a new phase of development, promising even better results! Yikes. We’re all ears… !
Dubbed ‘INNOluxe V2’ this is the next generation of re-bonding, and, claims the brand, represents a real leap forward in colour additive technology. V2’s protein repair solution penetrates the hair and repairs damage from inside each individual strand, allowing clients to instantly see and feel the results. Lush. Such is the success of this category of product, that these days, many colourists seem nervous of using highly-damaging products such as bleach without a re-bonder. Certainly INNOluxe is enjoying a boom in business and reputation. Here’s what INNOluxe ambassador, and founder of London’s Not Another Salon, Sophia Hilton has to say:: “INNOluxe V2 takes it further than I thought was possible. V2 works inside and out, it rebuilds the hair like never before, but equally important, the client’s going to really feel it. There’s such a difference when my clients leave after a treatment with INNOluxe V2. The hair feels fatter, it’s thicker and sexier and smoother instantly – which is pretty awesome.”
And INNOluxe isn’t just a colour additive, INNOluxe V2 can also be used as stand-alone treatment to repair and rejuvenate hair, ideal for a prescription service in advance of a major colour change, plus it’s great for defining curls. So confident are the team behind INNOluxe V2, they say it can repair any hair, no matter the type, colour or texture, offering hairdressers the freedom to say ‘yes’ to clients they may previously have turned away, opening up endless creative possibilities.
How it works: Improvements to the INNOluxe Aminobond Complex, with the addition of the amino acid cysteine and extra low-weight proteins, means INNOluxe V2 penetrates through to the inner structure of the hair, bonding with the natural keratin. INNOluxe V2 creates super-strong hair bonds, while reconnecting the sulphur bridges to infuse hair with health.
Two in-salon treatments include:
• Rebond V2 uses the Aminobond Complex to strengthen hair bonds by delivering organic sulphur from the amino acid cysteine, supported by hydrogen, carbon and oxygen from other compound proteins, to the inner structure of the hair. This combination creates a new multi-level support network made up of keratin and low-weight proteins inside each strand. The result is super-strong sulphur bonds, translating into incredibly strong, repaired and healthy hair.
• Balance Plus V2 restores the correct PH balance to hair following a chemical process or treatment using INNOluxe Rebond V2. This additional step, enhances the strengthening benefits, while also providing resistance against environmental and physical stresses. The result is hair that feels truly scrumptious – and who doesn’t want that?
AT HOME, clients can apply Elixir V2 which is a highly-concentrated, leave-in conditioner that reinforces the hair’s new strength and flexible proteins following an INNOluxe treatment. Using new heat-activated proteins, the hair actually strengthens as it dries, and all it takes is one or two drops of the elixir onto wet hair.
Looking good team INNOluxe, looking so good!
At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.
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