Inspire! 2020 went live on Zoom

Each year, the Freelance Hairdressers’ Association (FHA) hosts Inspire! – a day-long event for its members that brings together the freelance mobile hairdressing community with stage shows, education, inspiration and networking. Due to coronavirus, this year’s event couldn’t go ahead in person, but it was hosted live on Zoom; the video conferencing site that the FHA has been using for its regular member catchups. And what a live it was!

An all-star line-up

Inspire! boasted a star-studded lineup of guests, representing friends of the FHA and its supporters, and covering all aspects of hairdressing for a truly diverse and inspirational day of education.

The morning opened with live demos of long hair from FHA honorary member, Patrick Cameron. He shared how lockdown had forced him to decide whether to, “retire or reinvent” – with reinvention winning out and his Education In Isolation weekly series going out to reach more than 300,000 hairdressers across the globe. Patrick shared insights into dealing with social media trolls, his passion for education, pricing and his love for the FHA. “Cut me and I bleed FHA,” he joked. He also demonstrated some of his trademark bridal hair up styling, showcasing three looks from start to finish. The looks were all built around clear, easy-to-follow steps to demystify long hair and solid techniques that could serve as a starting point or base for any further looks.

Next up was Alan Edwards for L’Oreal Professionnel presenting live cutting and colouring techniques to inspire ahead of reopening. Alan shared a series of looks based around techniques from his recent Contemporary Classics collection. Although built on similar methods, each of the five looks had a different result through the colour placement of his ‘Stardust’ technique. The finished result was a series of commercial textured asymmetric cuts, with colour palette choices inspired by David Bowie’s Ziggy Stardust cover – the iconic zig-zag makeup was transformed for hair into a curved zig-zag panel, with three different colours applied to create results that ranged from strong and bold to soft and subtle.

The third guest was Claire Jones, Regional Education Developer for Matrix. Claire talked about the importance of a thorough consultation with every client – something that she says will be increasingly essential as hairdressers return to work post lockdown. During her fact-packed session, Claire talked about the science behind a consultation and product diagnosis, asking the right questions, and the importance of reiterating and being proud of your expertise with clients – you’re the expert, so don’t leave them to diagnose themselves in the supermarket; show what you know and analyse their hair properly to provide the perfect consultation and product choice.

More special guests made an appearance dor Inspire!, including Jez Barnett talking products and treatments, John Huscroft sharing some of his business insight on the future of the industry, Edward Hemmings talking about coming changes and education and Cath McGuinness from Wella Professionals sharing what’s new from the brand and their future plans for supporting freelancers.

The first session of the afternoon was from Peter Mellon, owner of Medusa salon in Scotland and Wella guest artist, joined by Wella Education Consultant, Jon Walker. Peter demonstrated a series of salon-friendly styles, before finishing with a more editorial look.


The final session of the day was hosted by Indola, with ambassadors Andy Smith and Paddy McDougall showcasing the brand’s Autumn 2020 Street Style Collection for the first time, joined by Technical Manager, Shayne Meadows. Andy and Paddy worked together to talk through the new collection, with mannequin heads pre-coloured by Paddy and sent to Andy to cut and finish live on the stream.


Paddy talked through his panelling colour technique; a highly versatile method for creating personalised results, demonstrated through accent panels in the collection. For Andy, the collection centred on tailored cuts with playful details styled with a sleek, rounded finish.

What to take home

More than 200 hairdressers joined Inspire! 2020 online, with members and guests alike getting inspired by the day’s stream – and several viewers signing up to join the FHA after being motivated by the day!

Founder Sheila Abrahams says: “Inspire! 2020 was a phenomenal success and we are delighted that so many people joined us. One thing we’ve learned during lockdown is the importance of getting together to share, talk and stay connected – and Inspire! gave us all of that. We are excited to continue to build on its success with more online events and education to come.”


At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enable colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where, to our own Colour World UK event 2018 which support our industry and promise to do our best to bring you news and information to help you succeed.

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