If there’s one thing we love about press events being back on the agenda, it’s being able to network and have fun in a dynamic atmosphere that Zoom cannot deliver. Plus, it’s much more acceptable to enjoy a glass of bubbly at 1 pm on a Monday if you’re with your industry peers in real life.
On Monday 4th, April, we swapped our hairbrushes for paintbrushes and joined INDOLA for their fun-packed launch for the new Blonde Expert Care range, hosted at Gabeto in the heart of Camden market; the perfect spot for INDOLA’s street style-inspired branding and innovative approach to hair.
After a long overdue catch up over a few glasses of Prosecco, Indola Marketing Manager Pauline Vanlaethem shared an overview of Indola’s latest launches before handing over to Global Ambassador Paddy McDougall for his insight on the new range. Paddy explained how you can optimise your blonde service with INDOLA’s NEW and improved Blonde Expert Care range. Its new Integrated Hair-Bond Technology ensures brilliant blonde looks with outstanding hair quality and high shine.
Paddy demonstrated the products on a live model to bring the range to life with a difference! Paddy had prepped half the model’s head beforehand, enabling guests to physically see the results that can be achieved using the Blonde Expert Care products – in this case, Blonde Expert Insta Strong Shampoo, which uses NEW Integrated Hair-Bond Technology to ensure that the hair is stronger, healthier and more resilient.
Paddy talked to guests about the importance of educating the client and giving them the tools to maintain their blonde hair in between appointments. Then, to top off a fun and informative afternoon, it was time to put the press to the test as we created our blonde looks. Inviting everyone to let their hair down, we were joined by Party n Paint, whose resident artist explained how to paint our very own INDOLA blonde model.
Thanks to the DJ (and the Prosecco!), our creative juices were flowing, and we loved the opportunity to catch up with industry peers, with delicious canapes keeping us fueled as we became artists for the afternoon.
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At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.