The Revolution of Reinvention

So much inspo coming from The Revolution of Reinvention; Antoinette Beenders’s new collection.

Antoinette, the Vice President Global Creative Director of Aveda, lives and breathes reinventing and reforming; pairing the past to a more sustainable future. The Revolution of Reinvention is about taking something beautiful and repurposing it for the present. Clashing colours, striking style and a multitude of textures showcase everything that we love about hair-reinvented!Now, that’s a Revolution we want to join!

Credits: Creative direction and haircut/styling: Antoinette Beenders, assisted by Michela Pezza • Hair colour: Bruno Elorrioroz • Make-up: Marco Antonio • Photography: Damian Foxe • Fashion styling: Elad Bitton

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At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go:

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