Try Before You Dye with Aveda’s AR

We are really excited about the launch of Aveda’s augmented reality (AR) hair colour tryon experience. Removing your client’s worries and concerns of “will it suit me?” -it also allows clients to feel inspired about the various hair colours and shades out there.

The interactive hair colour try-on is available to access on and features Aveda hair colours ranging across blonde, brunette, red and vibrant colour families and as well as an exclusive “Colour Melt” ombre effect in additional shades.

“At Aveda we pride ourselves on our customers’ ability to create the look and colour they desire with our extensive range of shades,” says Barbara DeLaere, Aveda’s Global Brand President. “This technology and virtual try-on experience is a perfect way for our customers to get a feel for a style before committing to it in the salon chair, and we are excited to partner with Perfect Corp. and YouCam to make this experience that much easier and enjoyable for all.”

We will certainly be experimenting with Aveda’s new tool, and who knows… there could be a big colour change on the cards for us girls at CW HQ.

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At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colourconversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go: