Growing your colour business with Robert Eaton

Robert EatonHe’s been on our colour radar for years and was made Wella Professional’s Technical Director for the UK & Ireland six months ago. It’s about time we had a chat with super colourist Russell Eaton, don’t you agree?

As one of Wella’s Colour Creatives – a select group of world-class colourists that work on product development, presenting shows on behalf of the brand and aiming to innovate and elevate the industry – Robert is a master when it comes to growing a colour business.

Firstly it’s important to choose a colour line that works for you and your salon,” advises Robert. “At our salon we’ve got to have a classic colour line that suits every client. For us, Koleston Perfect is that go-to brand that can do anything. Clients are more aware than ever about what is being used on their hair, so we need the colour to feature the best innovations and the latest technologies to reflect our brand and match our price points.  We want clients to know that what they are getting has the best results and is the safest way to colour their hair.

Robert Eaton
Instagram @robertjeaton

From a business perspective, Robert insists clients are nothing but complementary about their colour services and love the cosmetic finish that his team is able to achieve. “This all helps to support us when we need to make price increases. Clients really understand that they’re getting the best of the best,” he adds.

So it’s good for business but we wonder how Koleston Perfect helps Robert and his team to experiment creatively?

Since the KP products have been reformulated they perform even better than before,” says Robert. “This means that we always get the purest colour first time around. Not only does this save the stylist time, but it also means they don’t have to use more product than necessary, so there’s no wastage.” He adds: “With KP we can do anything we want from a creative perspective. Whether it’s bright, bold all over colour or delicately placed softer tones. KP is the core range to achieve anything.”

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At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enable colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where, to our own Colour World UK event 2018 which support our industry and promise to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go:

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