In a Californian garage in 2014, an innovation revolutionized the haircare industry forever. OLAPLEX invented the groundbreaking and now patented ingredient ‘bis-amino’, enabling stylists to do what no one had been able to before; repair broken bonds inside the hair. Since then, OLAPLEX has created the entire bond building category and is now the #1 / best-selling prestige hair brand in the UK*
OLAPLEX restores all hair types and textures, including colour treated hair, texture treated hair, virgin hair and everything in between. Regardless of the level of damage, hair is repaired and restored to a beautiful, strong and healthy state. Colour and chemical services are taken to a whole new level when OLAPLEX is added to them, creating hair that is in better condition after the service than before. What’s more, OLAPLEX is compatible with all colour and chemical service products, with no need to increase doses or developing time.
As well as the famous in salon treatment, OLAPLEX offers a small, but mighty retail range to support clients in between salon visits. With the patented ingredient ‘bis-amino’ running throughout the range, all products are designed to build bonds inside the hair, leaving it stronger and healthier. All products fall into three key categories; treat, maintain and protect. This simple, but effective approach helps clients build routines fit for their needs and lifestyle, offering a skincare-like solution for their hair.
Beyond doing good for hair, OLAPLEX does good for the planet, with all products being Sulfate Free, Paraben Free, Phthalate Free, Color-Safe, Vegan and Cruelty Free.
OLAPLEX is proud of the incredible community surrounding it, with fans across the globe sharing their love for the brand and the stunning results they’ve achieved using it! Join the fun on Instagram and TikTok @OLAPLEX and remember to share your #OLAPLEX results.
OLAPLEX. Inspired by Salons. Proven by Science.
*Source, Circana Group (UK) Ltd, Value sales, Prestige Haircare Category, 2023 Q1