will be at #CWUK20

We are very much looking forward to seeing Keratin Complex at Colour World UK in London later this year. This brand is a global leader and innovator in the smoothing industry, and has been number 1 in Keratin treatments since 2007. Let’s take a closer look at what you can expect to discover!

Keratin Complex treatments

EBO Keratin Complex packshotKeratin Complex treatments all eliminate frizz, increase manageability, repair damage and leave the hair noticeably softer with luminous shine.

Express Blow Out® Smoothing Treatment #EBO is a colour-locking, speedy smoothing solution in an express service that delivers polished, more manageable hair in just one hour, with results that last up to 6 weeks!

The benefit for salons:

• profitable colour service add-on
• locks in colour
• perfect for quick spot treatments, fringes or problem areas
• cuts daily styling time for clients, makes blow-drying faster and easier
• hair can be shampooed just 8 hours after treatments …which clients will love
• cumulative results
• results last up to 6 weeks.

Frankly my dear, it’s a win win proposition!
pack of Keratin Complex EBO


Keratin Complex now launches a colour line created with its signature Keratin mix to deliver ‘beautiful hair everyday’. With a portfolio of colour and care, Keratin Complex is a seriously good proposition.

Building the foundation for beautiful hair every day is part of the mantra at Keratin Complex. This literally begins with getting hair into great condition and keeping it in great condition. Sending clients home with an aftercare regimen that aligns with their colour treatment is vital to ensuring optimal results.

Award-winning, keratin-enhanced portfolio

Shampoos and conditioners maintain treatment longevity, eliminate frizz, increase manageability and repair damage.

Timeless Color® Fade-Defy Shampoo & Conditioner 
is colour-protecting and hydrating for colour-treated hair
• A unique PolyQ Complex forms an invisible barrier that protects against fading and defends the hair from environmental aggressors
• UV absorbers protect colour from the dulling effects of the sun
• Keratin conditions the hair while reinforcing its natural protective barrier against colour loss
• Provitamin B5 hydrates and provides antioxidant protection

Color Care Smoothing Shampoo & Conditioner will fight frizz and smooths for colour treated hair
• No added sodium chloride or sulfates protect colour-treated hair
• Gently cleanses without stripping colour or causing dryness
• Triple-protein blend conditions while minimizing frizz and flyaways
• Provitamin B5 conditions for optimal smoothness, body, and shine

Keratin-enhanced hair colour line

An innovative portfolio of colour from Keratin Complex includes permanent, demi and semi-permanent hair colour, with four in-salon product lines to choose from. Each is coupled with proven keratin technology, so you can truly personalise results with amazingly smooth, conditioned hair a given!

Maximum colour penetration and saturation are assured, thanks to the blend of ingredients and the advanced technology used to create Keratin Complex Color. As well as striking colour results, you can assume the brand’s products work to restore, strengthen and improve the overall integrity of the hair. Grey coverage, long-lasting vibrant reds, superior high-lift for blondes… all yours to enjoy!

Four colour ranges to delight!

KeraLuminous™ Permanent Color is 100% oxidative for rich, vibrant and precise results

KeraBrilliance® Demi-permanent Color delivers maximum shine and limitless colour possibilities, creating brilliant, reflective results

GraffitiGlam™ is colour inspired by graffiti – a vibrant art form to catch the eye – and including 10 vibrant Semi-permanent shades + Clear. Designed to inspire every colourist to unleash their personal creativity!

It’s a Blonde Thing® Keratin Lightening System is a conditioning, keratin-enhanced lightener that lightens and brightens while improving the integrity of the hair.

To learn more click here

A family to love!

Colour-supporting shampoos and conditioners and styling products help extend the life of the colour services. There are many brilliant products in the Keratin Complex range, so we’re inviting you to look at a couple of our favourites – soon to rank high on your lust-list, we’re sure!


Vital Shot is a great addition to your service. It rebuilds and repairs the bonds of the hair in one step! It can be used alone, with a masque or in all colour and lightening services — with no added processing time or change to formulation. This is a multi-patented technology that will serve you well. And here’s why we believe you’ll love it:
• does not leave a coating on the hair
• strengthens damaged hair from the inside out
• no need  to be rinsed or shampooed

HER0 2 – Keratin Obsessed

And for more hair joy, Keratin Complex has recently unveiled a new, transformative product – Keratin Obsessed. This amazing lightweight all-in-one spray delivers the instant results of Keratin Complex Keratin, which truly sets this apart, along with 30 – yes, 30!– other nourishing benefits to hair! Hair is instantly healthier, stronger, more vibrant and smoother! One try and you and your clients will be hooked!

This insanely addictive new treatment spray is an essential hair will thank you for! The unparalleled softness and smoothing effects are fabulous AND there is an added bonus of when a heat tool (dryer or flat iron) is used with this product, hair color revitalizes, pops and intensifies, making this unique in the market.

What’s the obsession all about? Easy to say as Keratin Obsessed does all this!
• eliminates Frizz
• strengthens and repairs damage
• is formulated with Keratin, Hydrolyzed Silk Amino Acids 
and Coconut Oil to nourish and moisturize
• softens the hair and leaves it feeling like silk
• increases manageability
• cuts down on blow-dry time
• intensifies colour vibrancy
• fights hair colour fade
• adds mega shine and lustre
• helps prevent breakage with a lightweight formula for all hair types
• is paraben-free
• safe for colour-treated hair


Keratin Complex, a leading full-service professional beauty manufacturer, was founded in 2006 and quickly gained national and international recognition thanks to an innovative signature customisable keratin smoothing treatments. The company not only helped fuel industry growth in this category but also provided salon clients with effective, long-lasting solutions for beautiful, healthy and smooth hair. Working with leading chemists and hair-care experts, Keratin Complex realised that the key to creating an innovative treatment that was both gentle and effective lay in harnessing the power of keratin, an essential hair protein that delivers incredible benefits, endless versatility, and a never-before-seen smoothing effect—all without breaking the bonds of the hair. Since the launch, Keratin Complex has introduced hair care, styling and Keratin Complex Color, a complete line of professional hair color powered by keratin.


COME AND SEE KERATIN COMPLEX at Colour World in London later this year, and discover a whole new world of opportunity!


At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients, therefore deserve excellent colour services, embracing the importance of a great colour consultation through to end result.  Most of all we salute manufacturers and brands offering a great product innovation which enable colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where, to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.Looking for some more colour inspiration? Here you go: