We are JOICO from Los Angeles, the city of the stars and beautiful people. New looks are born, and new styles created daily. In the long term, that can put a lot of tension on hair and that’s why top hairdressers from all over the world swear by our products: because they treat, color and style hair in a healthy way. There’s nothing in the world like the beauty of healthy hair. Its vitality, color, and shine light up a room and lift the spirit. JOICO has a name for this remarkable energy. We call it “Joi”. Joi is at the heart of everything we do.
Our salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each use. Our joi extends beyond product to the global salon community, which we have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is our promise and our commitment.
We are committed to providing high quality safe products. JOICO Laboratories does not use animal tests to confirm the safety of its products, and all are PETA certified. With a passion for the science behind the joi of healthy hair, JOICO continues to innovate and revolutionise haircare. With patented Bio-Advanced Peptide Complex® a hair-repairing breakthrough that’s worth its weight in gold, Quadramine Complex® an exclusive technological blend of lipids, amino acids and biomimetic ceramides that soften and smooth the hair structure and ArgiPlex Technology to replace Arginine, the essential amino acid depleted from hair during the color service.
We encourage JOICO stylists to challenge your creativity with innovative colour lines that stay one step ahead of curve. From blonding to grey coverage, bold looks to custom colour, every product is created with a singular goal: to help you deliver the healthiest, most gorgeous hair imaginable.
We are JOICO, spreading the Joi of Healthy Hair to every stylist and client, making for a more joiful world.