What’s new from Paul Mitchell

Two new releases from Paul Mitchell could make a seductive haircare routine for your clients. Focusing on repairing and restoring damaged hair, we’re told the Bond RX system and Platinum Plus duo from Paul Mitchell is not something you’ll want to miss!

Bond RX

First up is the Bond RX, a clinically-tested bond-building system designed to target weak and damaged bonds. Paul Mitchell says the heat-activated technology restores strength and resilience to hair fibre without additional processing time or leaving hair brassy. Sounds ideal. Bond RX is a take-home kit which clients can use to strengthen and restore hair in-between salon visits. The system comprises a Shampoo, Conditioner and Treatment. 

Platinum Plus

Paul Mitchell designed the new Platinum Plus duo to help you create bespoke blonde looks for clients…say no more! Paul Mitchell says the Platinum Plus duo will guarantee a brightness boost with 5x more toning power than the Platinum Blonde range. For your clients who want to eliminate warmth and neutralise brassiness, this could be the solution. 

Product info

Bond RX Shampoo

A moisturising and reparative lightweight cleanser that maintains the strength, structure and integrity of hair without weighing it down. Paul Mitchell formulated this shampoo with a rich, creamy lather to increase manageability and shine. 

Bond RX Conditioner

This lightweight conditioner reinforces broken-bonds and protects damaged hair, leaving it easier to manage. 

Bond RX Treatment

A concentrated, rinse-out mask that fuses to the hair fibre and visibly strengthens from the inside out. The Bond RX Treatment reinforces the hair fibre while replenishing the cuticle to improve hair resistance and create a high-gloss finish. 

Platinum Plus

Platinum Plus Shampoo

Paul Mitchell packed Platinum Plus Shampoo with deep violet pigments to correct yellow, brassy tones and brighten highlights. Designed for medium to dark blondes and highlights, this nourishing shampoo leaves hair soft, healthy and hydrated.

How to use: Clients can use the toning shampoo weekly or when they desire additional toning.

Platinum Plus Toning drops

You can create a customisable blonde for clients with the Platinum Plus Toning Drops. Perfect for all blonde, highlighted, grey or silver hair, these highly concentrated purple pigments cool warmth and banish brassiness.

How to use: Clients can add several pumps (depending on the desired level of toning) to their favourite Paul Mitchell shampoo, conditioner or treatment and mix well before applying to hair. If clients wish to add the toning drops to a styler, they can leave it in.

Looking for some more colour inspiration? Here you go: INSPIRATION.


At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.