Want to know which colour looks will be in hot-demand for the next few months? So do we. One expert trend-hunter is Siobhan Haug. As former British Colour Technician of the Year and colour director at Haug London Haus, which she co-owns with husband Philipp Haug, Siobhan certainly knows what she’s talking about. Read on as she identifies the key hair colour trends set to dominate client requests for the next few months – and beyond.
Taking her cues from influential celebrities and content creators, Siobhan’s round-up includes a spectrum of shades and effects, from the bold statement of Maxi Blonde to the high-end luxe of Birkin Brunette.
Siobhan breaks down the colour looks:
Birkin Brunette
Siobhan: “This trend celebrates the multi-tonal brunette, as seen on the legendary Jane Birkin. No hair colour is one solid shade; there are always natural nuances and highs and lows. This look is about creating the multi-dimensional effect for a premium, professional result you can’t replicate at home.
“We achieve this result using a universal high-gloss conditioning colour like Igora Vibrance by Schwarzkopf Professional. This offers an incredible shade selection and unbelievable shine. Then, we add baby lights, using shades that create the effect of natural depth and movement in the hair. This trend works perfectly with a fringe (especially one as iconic as Jane Birkin’s) and is a refreshing change from the blonde face-frames we’ve seen for a while. The baby-lights sit behind the darker sections, adding dimension and light with a subtle result that flatters the skin tone.”
Maxi Blonde
Siobhan: “There’s no getting away from it. Maxi Blonde is a high-maintenance look. But many of my blonde clients are more than happy to commit. A certain confidence comes with admitting that you quite like being high-maintenance. And this confirms how seriously you value beautiful hair colour. Appointments every six weeks will help keep regrowth to a minimum and ensure the shade retains its beautiful tones.
“The best way to achieve a clean, bold blonde is with a universal scalp bleach. To achieve that expensive-looking result, you must go in with a multi-dimensional toner to create depth at the roots and a softer blonde through the ends. You need to be able to see that subtle graduation of colour, almost like a trick of the light, rather than an obvious difference in tones.”
Statement Lights
Siobhan: “Offering the perfect way to progress clients’ hair through the seasons, Statement Lights are a step up from baby-lights. While the subtle shimmer of a baby-light is ideal in the darker winter months, summer demands something more striking. In the same way that the sunlight naturally lifts fine blonde strands to become brighter and bolder, Statement Lights are thicker and more obviously placed – think Beyonce’s light-catching bronze money pieces.
“Ideal for longer hair, we can achieve Statement Lights using a Scandi hairline technique. This involves taking an undulating section of hair following the curve of the head and painting bleach directly onto the scalp. Then follow with a technique like a balayage through the lengths. Adding a little of your base to your toner is key to stop the bleached hairline from standing out too much. This helps subdue the roots, creating less contrast and more of a blend with the rest of the hair. It’s a technique we’ll be hearing much about, particularly as it can only be achieved by a professional colourist.”
Grey Awakening
Siobhan: “This isn’t so much a ‘trend’ but a celebration of the natural evolution of our hair. As beautiful as naturally grey hair is, it can look a little flat without some tonal nuances of colour. I’m seeing a lot of my grey clients coming into the salon requesting subtle hints of light and depth put back into their hair whilst still maintaining the majority of their natural grey.
“For a modern result with dimension and shine, I love to leave out the first centimetre of white hair around the hairline. This keeps what’s unique about a client’s hair whilst adding depth and light. It creates a beautiful, natural-looking result, and clients leave with the cosmetic shine and condition you get from a professional hair colour. And since grey hair can stain due to environmental factors, I advise clients to maintain their shade with Chroma ID mask, which helps neutralise yellow tones, helping both grey and coloured hair look fresher and shinier.
Siobhan Haug took part in Colour World 2023, creating some beautiful hair looks we couldn’t quite believe. Want to know more about the event? Click HERE
For more updates from Siobhan and all the team at Haug London Haus, click HERE
Looking for some more colour inspiration? Here you go: INSPIRATION.
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