pH.D – the new PH transformer by KEVIN.MURPHY

You’re back to what you love! Yay! Now, you can take your colour services to new levels with minimal effort with the brand-new pH.D from COLOR.ME by KEVIN.MURPHY.

This cutting-edge alkaline to acid pH transformer gives colourists the ability to transform permanent colour into a true no-lift, no-shift demi-permanent colour. The result: the unique ability to generate limitless colour possibilities while eliminating the need for multiple colour lines in the salon. Perfect timing, right?

Why we love it

Innovation in a class of its own, pH.D gently refreshes and enhances colour while delivering long lasting lustre. Formulated with flavonoid rich Lemongrass, Sweet Orange and Grapefruit, pH.D helps the cuticle lay flat, thus reflecting light and imparting brilliant shine. Vitamin C supports pH levels and colour retention.

In order to achieve results of the highest possible quality, KEVIN.MURPHY have also developed a custom designed APPLICATOR.BOTTLE which allows for easy, precise, and ergonomic application from all angles. The bottle’s MIXING.SPHERE ensures even, smooth delivery while facilitating effortless cleaning. pH.D is mixed with COLOR.ME’s proprietary LIQUID.ACTIVATOR 10 VOL. (3%) to allow for ideal colour consistency.

Brand founder, Kevin Murphy says, “COLOR.ME is a compact range on a mission to help colourists work smarter, not harder. This miracle in a bottle is already a fast favourite among the KEVIN.MURPHY team and will prove to be a major win-win for colourists seeking to create new service opportunities while eliminating multiple colour lines.”

Watch Kevin talking through pH.D at


At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go:

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