Icy brown colour from Alter Ego

It is going to be a cool Christmas with the new icy brown tones in the Graphite Ash collection, part of the Alter Ego Italy Technofruit Colour Collection. The rich brown colours have a brilliant glossy finish and are packed with nourishing ingredients, as well as being cruelty and PPD free. It is the brunettes time to shine with the three ash brown shades; Chestnut, Dark Blonde and Light Blonde. 


Let’s talk benefits…

….. colour accuracy and reliability on every tone

….. with a conditioning texture, the colour is quick to mixing and simple to apply

….. covers white hair 100% with maximum long-lasting colour hold

….. semi, demi and permeant options when parred with the appropriate developer

….. enriched with nourishing, preparing and anti-ageing ingredients including Garcinia Mangostana, Keratin Protein, Cotton Oil and Honey

How it Works

Firstly each Technofruit colour in the Graphite Ash collection has a keratin delivery system that transports micro-pigments, regenerating active ingredients, keratin matter and restructuring protein into the cortex.  This process delivers maximum colour hold whilst also strengthening the internal hair structure so you get brilliant shine and a smooth protected hair cuticle. 

Emma Taylor, Alter Ego Italy Education Manager comments “icy brown tones are really in demand from customers right now, but they can be difficult to achieve especially when working on hair with red or orange tones. Graphite Ash makes this look easy with three colour options that perfectly neutralize the natural tones during your colour service. And by changing your developer you can create a tone on tone, semi or permanent finish for your clients.”



At Colour World UK we believe in colourists being equally important as hairdressers to the success of a salon business! Clients deserve excellent colour services, embracing the importance of a great colour consultation through to end result. We salute manufacturers and brands offering a great product innovation which enables colour technicians to explore their creativity and offer a bespoke colour to every client. We offer colour conversation and inspiration for you to browse, and respect colour-focused education and events from what’s on and where to our own Colour World UK event which support our industry and promise to do our best to bring you news and information to help you succeed.

Looking for some more colour inspiration? Here you go: